Marketing Strategies of Meghna Group of Industries : Fresh Full Cream Milk Powder BACKGROUND During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce …show more content…
BUSINESS PORTFOLIO The collection of businesses and products that makes up the company is called the business portfolio. The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. THE PRODUCT LINE The Meghna Group of Industries comprises the following units: Consumer Goods: • Tanveer Dal Mill & Flour Mills Ltd. • Meghna Tea Company. • Tanveer Mustard Oil Mill And Coconut Oil Mills Ltd. • United Sugar Mills Ltd. • United Edible Oils Ltd • United Mineral Water & PET Industries Ltd. • United Salt Industries Ltd. • Tanveer Oils Ltd. • Tanveer Food Ltd. • Janata Flour & Dal Mills Ltd. Cement: • Unique Cement Industries Ltd. Paper: • Tanveer Paper Mills Ltd. Packaging & Printing: • M. M. Printing & Packaging Co. Ltd. • United Fibre Industries Ltd. • Tanveer Polymer Industries Ltd. Power & Electricity: • Unique Power Plant Ltd. • Everest Power Generation Co. Ltd. Poultry & Fish Feed: • United Feeds Ltd. Steel: • Tanveer Steel Mills Ltd. Shipping, Logistics & Transport: • Mercantile Shipping Lines Ltd. • G. Shipping Lines Ltd. • United Shipping Lines. • United Dockyard & Ship Builders. Housing: • Meghna Properties Ltd. Others: • Kamal Trading Co. • Kamal Imports & Exports Ltd. • Everest CNG Refueling & Conversion Ltd. STRATEGIC BUSINESS UNIT A SBU is a unit of the
If you have not already done so, select the company that you will use to build your portfolio. For
First, develop project selection criteria and a high level process for applying the criteria and managing the portfolio. The criteria should be consistent with the business environment for the industry, consistent with your company's overall mission/strategies, and consistent with the mission and strategies of your strategic business unit. You are proposing a process, not individual projects.
The personal portfolio is designed to assist students in integrating and applying the course material to their personal work life and career plans. Please review the template (Personal Portfolio) provided on the course site. Generally speaking, this portfolio will provide an opportunity to engage in numerous self-assessment and reflective exercises designed to generate valuable insights
The three portfolios I reviewed were different in the way each person wrote their life stories and their different skills and aspirations. Reading through the three portfolios, there are many different things I liked and I disliked in each of them. J.Johnson portfolio, number 20, wrote her personal/ career portfolio based on her high level of achievements and her dream future job to become a veterinarian. C. Stanley portfolio number 30, wrote his personal/ career portfolio based on his career has a hockey player and how hockey has had the biggest impact on his life. H. Khammash portfolio number 15, based her personal portfolio on her family, her life and ambitions thus far. It goes in depth during the different years in her life and what she
A business portfolio encourages an individual to concentrate on which type of writing is best for their specified targeted audience. This project focused on three particular audiences: store managers, store employees, and customers. For each audience, a different document is required. The business letter was specified for all managers. It is important to relay all of the information to them since it is their job to be fully knowledgeable and responsible to communicate with their employees. The employees received a memo. This states the facts in a more upbeat fashion, informing which changes will benefit them and inspires them to keep up the good work. Although a letter to managers and a memo to employees may cover much of the same information, managers need to know facts and tips to alleviate possible issues that could arise. Whereas memos to the employees focuses on praising their hard work while trying to keep them motivated with any positive or negative changes; especially since a cheerful and motivated employee works harder than an one that is disappointed with the changes. A mass email was sent to
In Part 1 of the project, the new Vice President (your instructor) of your Strategic Business Unit had asked you to create a portfolio management process and project selection criteria for use by the SBU. It is now time to apply this process in selecting this year’s projects for your portfolio.
Another important aspect that I displace in the portfolio is the importance of research. Research is needed so that one can be a good decision. Throughout my time in the program, I always had to some research. This helped
Portfolio Project Option #1 is for accounting students who are sensing learners, and learn best from concrete materials and examples. If this is your learning style preference, you are practical and careful with detail. For this assignment, you are required to complete all three accounting cases: Venture Consultants, Power and Demolition Company, and Warnerwood. You will then
A career portfolio is organized evidence of your work background. Showcase all your work talents with a career portfolio, make them proud when you go into your interviews. You can and should use your career portfolio at all times during these interviews. A career portfolio is a very useful tool that give you an edge into your job professional. Remember to showcase only your important pieces of work and not all of them.
Portfolio management supports an organization’s mission and goals by ensuring the program is managed properly and the timing is on a set schedule. Portfolio management supports the accomplishments and the preferred outcomes. The tools and techniques involved assist with the efficiency and the effectiveness. The portfolio management supports in the organization utilizes the resources where they can be applied throughout the organization. Portfolio management assists with creating the operational needs throughout the period of the project. The portfolio management achieves with the vision, mission, and goals and even identify the risk. The time cost and all resources that would be required help identifying within the goals.
The purpose of this report is to provide a strategic marketing analysis of Kathmandu Holdings Ltd (Kathmandu) and the clothing retail sector in New Zealand with specific reference to the outdoor clothing apparel market. The report aims to:
Each and every player of soft drink industry mainly targets the age group of 15 to 30. Though some brands only focus to the urban people and some targets only to rural people. Some targets only to female and some targets to male only.
A project portfolio is a group of projects that share and compete for the same resources and are carried out under the sponsorship or management of an organization (Archer & Ghasemzadeh, 1999a, 1999b). Turner and Müller (2003, p. 7) defined a portfolio as “an organization (temporary or permanent) where projects are managed together to coordinate interfaces, prioritize resources between projects, and thereby
1. Recommend a project portfolio management method for your selected project. Provide a rationale for your recommendation. Note: Be sure to align your project with the strategic efforst of the organization.
Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to