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Marketing Strategies of Meghna Group of Industries: Fresh Full Cream Milk Powder

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Marketing Strategies of Meghna Group of Industries : Fresh Full Cream Milk Powder BACKGROUND During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce …show more content…

BUSINESS PORTFOLIO The collection of businesses and products that makes up the company is called the business portfolio. The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. THE PRODUCT LINE The Meghna Group of Industries comprises the following units: Consumer Goods: • Tanveer Dal Mill & Flour Mills Ltd. • Meghna Tea Company. • Tanveer Mustard Oil Mill And Coconut Oil Mills Ltd. • United Sugar Mills Ltd. • United Edible Oils Ltd • United Mineral Water & PET Industries Ltd. • United Salt Industries Ltd. • Tanveer Oils Ltd. • Tanveer Food Ltd. • Janata Flour & Dal Mills Ltd. Cement: • Unique Cement Industries Ltd. Paper: • Tanveer Paper Mills Ltd. Packaging & Printing: • M. M. Printing & Packaging Co. Ltd. • United Fibre Industries Ltd. • Tanveer Polymer Industries Ltd. Power & Electricity: • Unique Power Plant Ltd. • Everest Power Generation Co. Ltd. Poultry & Fish Feed: • United Feeds Ltd. Steel: • Tanveer Steel Mills Ltd. Shipping, Logistics & Transport: • Mercantile Shipping Lines Ltd. • G. Shipping Lines Ltd. • United Shipping Lines. • United Dockyard & Ship Builders. Housing: • Meghna Properties Ltd. Others: • Kamal Trading Co. • Kamal Imports & Exports Ltd. • Everest CNG Refueling & Conversion Ltd. STRATEGIC BUSINESS UNIT A SBU is a unit of the

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