Marketing Theory and Example

7270 WordsOct 1, 201030 Pages
Topic : Marketing. 1.introduce to marketing. The major purpose of marketing is to recognize the individual and societal needs. If a product is produced without consumption, it will not be able to bring any profits to the manufacturer. Therefore, the brief definition of marketing is to evaluate people’s needs profitably. In 1985, the American Marketing Association defines marketing as follow: Marketing is the activity, set of processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The Marketing Institute of the Great Britain defines marketing as a managing and organizing process of a whole business operation from realizing and manipulating people’s…show more content…
What? Where? When? How? Why? • Based on the number of small Quantitative Research Measurement • the market segment and compare • Based on large amounts of content and interviews are arranged with attention 2) process * Identify issues and target research + What to difficult and from where * plan research + define information collected specific information and "how", "where" and consider the framework of economic rules + identify information sources and methods of collecting Secondary information: The information has been investigated, processed + implementation of research plan . conducted . outside + report results b.The market segment Businesses today realize that they can not attract the entire purchase on the market, or at least they can not in a way that can attract the entire purchase. Buyers are too large in quantity, the spread of geographical location, needs and purchase their products and too diverse. For the enterprise, the ability to meet the needs of their market is very different due to their different abilities, expertise. So instead of spread capacity to serve the
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