BTEC Business Level 3 - Unit 3 Assignment 1 P1 Essay

665 Words Jan 21st, 2014 3 Pages
Unit 3 – Introduction to Marketing
P1 – Task 1

What is marketing?
Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. []

The concepts of marketing
The production concept is when businesses are more focused
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Market leadership in Apple
Market leadership is when a business has the most customers/users due to their sales or service.
Steve Jobs suggested these techniques to assist in becoming a market leader
Be in possession of and have control over the relevant technology
Take in and implement better technologies immediately as soon as they have availability, regardless of whether or not there are organisations using them beforehand
Create new technologies/products before anyone else and make it an industry standard

Brand awareness in Apple
Apple raises brand awareness by creating adverts and allowing their stocks to be released online. This can be effective because potential customers will know whether not to purchase a product based on the stocks.

Perceptions of customers in Apple
Customers of Apple are aware of the product by seeing advertisement and by live streaming press conferences that are held by Apple. The effectiveness of live press conferences is that the potential customers will know what features the product has.

Public sector business: National Health Service (NHS)
Their aims are to aid people who are applicable to use their service. They are non-profit and are Governmental, which means that the Government funds the NHS by using a portion tax-payers’ money.

Market leadership in the NHS
The National Health Service is the only health service that is free in the country. This makes it the market leader.

Awareness in the NHS

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