Mass Media Influence

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

In this new day and age we are granted with advanced technology that helps every one of us. A major capability that we now have is the capacity to spread information like no other. The television and internet are major sources to access material and influence the masses. The question becomes whether these sources really inform the people, or just put information out that benefits the few. Evening news is where the breaking stories take place and where we can see the difference in channel ideology. Citizens have a right to know what is going on in the country but due to biases we see this fail. This causes televison to poison the electoral system, glorify conflicts, and polarize views.

Popular Culture in the form of media does not always do a fair job of reflecting accurate characteristics of men and women. Society has added to this by creating what is known as gender roles among men and women. They are like a type of social guidelines which men and women follow in order to be accepted by today's society. Although this was designed with the best intentions it can have negative results.

Gender roles plays a very significant part in society and the way people are portrayed in the media. Men and women are portrayed differently in the media specifically based on how they are perceived in society. Men have a more predominant role in the media. Women are presented as delicate individuals with less predominant roles. There are stereotypes of women and men, especially those seen on television. “Virtually all groups of people suffer from stereotyping and men are no exception. Stereotypes are powerful because they affect our expectations of what men should and should not be like. They are damaging because they narrow our notions of what men can be and do.” (Femiano & Nickerson, n.d.)

Growing up as a child with parents that were both fairly busy with work I often found myself sat in front of a television either waiting for the day to begin or to end. I remember watching shows and seeing how the boys always seemed to be more outspoken, hyper-masculine and the leader in a given situation while the girls were always the passive ones who were depicted as shy followers. Now that I am older I find myself watching even more television, allowing me to see how the media depicts men and women in society. For example, The Big Bang Theory, in its earlier seasons, it only had one female lead, Penny. Her character was very stereotypical in the sense that she was the scattebrained neighbor. The way that men and women are portrayed has

The consciousness, beliefs and culture that individuals in society adhere to are largely influenced by the ever-growing mass media. As a matter of fact, Americans devote an average of twenty-eight hours to watching television per week (Mantsios, 2008). Furthermore, they put in an undetermined number of hours listening to the radio, going to the movies and reading periodicals (Mantsios, 2008). It is clear that the media has an overarching impact on society, yet American mass media have highly concentrated control and ownership compared to other social institutions (Mantsios, 2008). Over 20 corporations own a majority of all daily newspapers, magazines, radio, television and movie studios (Mantsios, 2008). What’s

This is why television is presented from a masculine perspective. It is still true that women in media roles are still judged by their gender rather than by their experience, ability, and intelligence. For decades in the 20th century, women were conditioned by the media to think that they were lesser than men. Sometimes even their parents made them think in this way because it was the accepted belief at the time. Female self-esteem was often based mainly on their attractiveness or the lack thereof. Men were not judged in the same way. Not all women are emotional, just as not all men are unemotional. Men must also come to terms with the way feminism has changed. Although the media has tried to change its dated, typically offensive gender stereotypes, there needs to be much more improvement in how they portray ideal gender roles. The media have significant and long-term effects. Because of the content of the media, many people have grown up with preconceived ideas of what is suitable behavior for men and women. Although we all have access to alternative ideas from our own lives, the overall effect is a slow shaping of what we think of as natural and normal. Thankfully, things have changed for the better. We have access to alternative ideas from our own lives, and even from the media themselves. The media has been forced to change to keep up with changing

Mass media plays a crucial role currently, people share information from increasing ways, although there are more streams to know the news happened around the world, it becomes a problem that citizens lose the ability to recognize if they are true or wrong, because too many different media companies have their own claim and biases about those news, to some extent, medias operate people’s life and thinking. This comparative analysis will discuss the news of which the governor election that happened in Virginia was reported by New York Post and CNN with various biases. They have opposite bias though selection and omission, word choice and tone, bias by headline and camera angles.

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Do you ever feel like our media impacts the way you live? If it does, it probably has a negative impact. The media in today’s society has a bad influence on America’s teenagers- especially girls. It sends wrong messages to its adolescent viewers about today’s society and culture. The media should act as more of a positive influence towards America’s teenage girls.

Behavior can be influenced by many different things such as the way someone was raised, how their family situation is, how their friends act, how the media displays certain actions, and so on and so forth. Each person has their own factors that have affected how they react to certain things. There are some factors or actions that the vast majority seem to have been effected by and therefore most people react the same way under certain contexts. This common action or reaction can be referred to as a social norm, simplypsycology.org describes social norms as, “Unwritten rules about how to behave. They provide us with an expected idea of how to behave in a particular social group or culture.” The website then gives the example, “We expect

America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values of our culture have been acknowledged though media, and influences of behaviors showed though media. Something that can make a person laugh will last a life time. It encages people to think that the time they may spend in life fill more

Media is a huge part of people’s lives in today’s society. Through different forms of media people can now obtain vast amounts of information at the slightest touch of a finger. While it is convenient and comforting to have access to so much data, the question arises. How much of this information we receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people’s belief system through mere exposure without the slightest clue of it affects. Mass media as an agent of socialization can structure people’s perception on society as a whole by simply using influence, control, and trust.

Mass media are the primary component of modern society. People customarily consume countless hours of television, movies, and surfing the net where they see examples and expectations of what men and women are supposed to be. Advertisements and magazines inform us of how we are supposed to look, relate to one another, and live. The influence of mass media manifests itself into our routines, our purchasing decisions, our politics, our opinions and emotions, and almost every other aspect of our everyday lives. This tremendous influence most certainly plays a colossal part in how we view gender as well. June Cleaver was the ultimate example of the nurturing matriarch that was supposed to stay indoors taking care of the home, and Edith Bunker was shown as what a dependent and passive wife was supposed to be. At the same time, men were shown as having the opposite characteristics. You had Clint Eastwood, Ward Cleaver, and the Marlboro Man exuding the strength, aggression, breadwinning characteristics of "real men". Boys and girls, men and women believed they were to identify with these roles.

After September eleventh, news coverage was main cause a rise in Islamophobia feelings. With terrorist attacks from Middle-Eastern based groups, like ISIS and al-Qaeda, a sense of fear has grown among the American people. A major cause in this rise is the media’s influence on people opinions. The media can get people to feel almost anything they want through pictures, videos, etc. News sources focus on Middle Eastern conflicts, putting Muslim’s in an unfavorable light, and news outlets show pictures of terrorist groups, such as ISIS, to represent the Muslim population. Acts of discrimination, racial profiling, and racism against Muslims, also classified as Islamophobia, has seen a major increase because of news coverage.