The Big Bang Theory: Gender Roles Between Men And Women

Mass media not only reflects gender stereotypes but also plays a role in changing them. Females used to be portrayed as less brave and more dependent. Now there are strong, independent female characters like Katniss Everdeen from The Hunger Games and intelligent, brave female characters like Hermione Granger from Harry Potter. Like women’s changing positions in society, more aggressive and dominant females are being featured. Mass media molds new stereotypes but not all the ideas that are communicated are positive.

When women first aired on television, they were seen as housewives and mothers. Few had jobs. Most of the women had husbands that worked hard everyday, and they had submissive roles. Women were not the decision makers, nor did they have too much intelligence. This was seen in shows such as All in the Family, The Beavers, The Donna Reed Show, The Brady Bunch, and many more. There were not any female news anchors, and when they were on television they did cooking shows, and perhaps the weather. As time moved on and the Women Movement began, women became working mothers; still they had lower roles, such as secretarial ones, and factory jobs. Presently women have been portrayed as more career oriented. They are doctors and lawyers, managers, and television anchors. There are also many shows where women are more independent. Many are not married, some are single mothers, and some are even divorced. This was a positive change, but yet it does hold some media bias. The problem is whether these changes occurred because of a societal shift, or was this because people who invested in the media saw this happening, wanted ratings, and felt that this must be done and in turn society began to shift their way of thinking about women; or was it a combination of both?

Gender stereotyping is used in media to build up and magnify character traits and bring humor to situations. Keeping that in mind stereotypical characters portrayed in popular movies and television shows allow viewers to internalize those messages of gender thus making it difficult to argue stereotype behaviors in the real world.

* Television viewing creates the concept of gender-role and racial stereotypes in children, as they start considering it as very natural phenomena. Heroic acts are expected out of males, while women are displayed as objects and less powerful.

In the media we see today, and movies that are continually coming out all have a central idea in common. They all show and represent the idealistic perspective of male versus female in society. From cartoons to chick flicks to romances and comedies we notice identifiable differences and trends represented between the two genders. In the movie I watched, “Clueless,” there are many examples illustrating male superiority over female, ideas of what femininity should be, and female appeal towards the male figures in the film.

Gender roles are reported to be generally defined "as sex-based categories that specify appropriate rules of conduct for males and females in a particular culture or society. Although grounded in biological differences between males and females, gender roles are social constructs. Simply put, based on the anatomical difference between men and women, each is prescribed varying and often stereotypical social roles that are reinforced at the individual level and by larger society." (Women's Health Encyclopedia, 2012) The work of Wood (1994) states that among the various influences on how society views men and women "media are the most pervasive and one of the most powerful." (p.31) Wood additionally states "Woven throughout our daily lives, media insinuate their messages into our consciousness at every turn. All forms of media communicate images of the sexes, many of which perpetuate unrealistic, stereotypical, and limiting perceptions." (1994, p.31)

Male gender roles in contemporary media that are negatively portrayed through masculinity greatly effects the physical, psychological, and behavioral image of men. The social construct of masculinity in society and its relationship to males is generally reflected in male media consumption. The popular concept of women’s feminine image in the media is vastly overshadowed and more predominantly acceptable in subtle society in comparison to male’s image of masculinity.

Mass media has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, “television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages” (207). These messages can influence gender norms and reinforce personal gender identity. Throughout the evolution of television, gender roles have expanded portraying women as leading character. However, there is still an undercurrent of patriarchal ideology.

Gender representations in television bear immense weight within society as they either: reproduce or critique societal values, address injustice or uphold mainstream beliefs, and perpetuate stereotypes or initiate change. Today, the problem with gender representations in the television medium is not a lack of visibility of women, as multiple genres include women characters, but rather the problem lies in the portrayal of women. Are the images of women displayed in a positive manner? Does the television medium accurately represent women? Although questions of accuracy and positivity in representations seem minor, these questions have major implications as people use television shows as windows for broader cultural practices. We must realize that the people we see on television programs

Gender roles are the set of characteristics a gender role should have. Every gender should act like their own "kind." A man should have masculine attributes and a female should have feminine attributes; at least that's what the media tells us. They influence ideas that a man should act like one and a woman like a woman. Huffington Post writer, Warren J. Blumenfeld, discusses the ways gender roles affect society. He recognizes how these gender roles are presented before us and we don't take them into consideration. Commercials created by the La Quinta Inns and Depend Shields and Guards for Men influence the ideas of gender roles. Media has a huge role in creating social standards, on the grounds that different types of media are available all over in society. Gender roles, for instance, exist singularly on the grounds that society accepts them, yet sustained by the media constantly. Media has infiltrated society with the mentality that everyone should follow their gender role.

Just because you’re a woman, you have labels thrown at you. For decades, society has given women so many expectations prohibiting them to freely express themselves without getting criticized. The idea of gender and gender roles in today's society shape the way we live and interact in our everyday lives. The media is a leading contributor and developer of the typical gender roles in our world today.

During the 18th and 19th century, patriarchy has been responsible for designing women’s role in society. Throughout history, men have been deemed as superior while women have been regarded as inferior. Society has this ideology that women are the sole laborers of a household; they were not granted the same privileges as men. In addition, women have been negatively affected by stereotyping. Women have been portrayed on television as being submissive to men. The depiction of women on television portrays the implications of a societal view of women. From a man's perspective, an ideal woman is a housewife who does all the household duties herself. However, over the years, studies have shown that gender roles have slowly advanced. Women began

Studies regarding gender roles in media show that the feminine essence tends to be depicted as inferior, with women often being marginalized, disempowered and humiliated through a status that is based on their youth and looks; whilst men tend to be portrayed as superior with higher and longer lasting careers

There has been a lot of research done on the influence media can have on society, in particular the degrading images of women that are often seen in media. Since the second wave of the women’s rights movements these images were the object of scrutiny and an easy example of how women were viewed. In modern society where women have made many strides towards equality why are there still instances in popular media were women are negatively depicted? Have women come as far as they think? The popular sitcom The Big Bang Theory negatively depicts the female characters by reverting to a binary view of gender, in which the female characters are lacking, they can be beautiful or smart however they cannot be both.

In gender advertisement, images are used to portray stereotypical gender roles. In this advert I would briefly describe its and then I would do the analysis. The advertisement is for Huggies diapers a company that sell baby supplies. The purpose of the advert is to establish the role of a particular gender against the other. The advert shows a father and his child. The attention of the advert is to challenge the gender stereotypes because it shows a man who is taking care of the child. The context of the advert is to show that the father is responsible for taking care of the child which is strange because mother is usually take care of children. Most of the ads associated with childcare prefers women so it is not common to see a man taking care of a child. The whole point of the is that the company us trying to say that father is also responsible for taking care for the child not only mother.