Mass Media Influence On American Culture

878 WordsJan 12, 20164 Pages
Major developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly. Mass Media influence on American culture The evolution of mass media has affected our social institutions: family, religion, morality and education, on an unprecedented scale. For most of us in the American culture, the new forms of mass media are entwined with both of our personal and professional lifestyles. Understanding how the development of these forms of mass media has been and continues to influence our American culture is vital. It will help us appreciate the role media plays in our life and will also help us to be more informed as citizens, consumers, and employees. Barnett, 2004 noted that “The Internet is the decisive technology of the Information Age, and with the explosion of wireless communication in the early
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