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Media Influence On Society's Perception Of Disability

Decent Essays

According to Sarah N. Heiss, the media has developed into an essential gateway to accessing a collective’s perspective as well as sharing new ideas. It has “become an unavoidable part of our daily routines…with the average US citizen…see[ing] or hear[ing] 3000 advertisements daily”(1). Russell P. Shuttleworth and Devva Kasnitz support Heiss’ claim, stating that, “U.S. society’s current consumerist obsession with cultivating the body beautiful is a lifestyle orientation that harbors an implicit moral reading of illness and impairment-disability”(151). Media imaging and its portrayal of disability essentially serve the role of defining a society’s perception of disabled people (Matt Fraser). It has the tendency to base their content on assumptions, …show more content…

Due to media influence, beauty is commonly associated with the expectations of individuals to possess “high cheek bones, even skin tones, long legs, and the absence of fat, wrinkles, physical disabilities, and deformities”(Heiss 2). As a result, physically disabled individuals are considered inferior. Heiss and Shuttleworth et al. share the common belief that representations of beauty not only impact what the larger society believes about the body, but also how individuals value and identify with their own bodies. In essence, it is not merely an aesthetic matter, but a moral imperative (Shuttleworth et al. 151). Being physically different results in the cosmetic prescriptions of society to create a negative social value of the disabled or those who deviate from “beautiful.” For instance, many are perceived as being ‘too short,’ ‘too tall’ or ‘too fat,’ thus victimizing and categorizing them based on their physical characteristics. Shuttleworth et al. provides the example of how NF1 (benign growths underneath the surface of the skin) was mistaken as the Elephant Man’s disease. Despite this misunderstanding, media’s promotion of this idea caused difficult ramifications for those with …show more content…

proposed that traditionally, individuals with physical disabilities and deformities have been presented as flawed people rather than people with their own identities. Ultimately, this reduces them to objects of stigma. Furthermore, “media imaging habitually uses disabled people as a warning, for pity inducing, for scare tactics, for sympathy…for [donations], and in general for othering, and rendering [them] the eternal outsider” (Fraser 247). To remedy or initiate change, media should incorporate the lived experience of disabled people in order to demonstrate that they are capable of performing day-to-day activities, albeit with technological help in certain scenarios. Perhaps those with disabilities will realize that their difficulties with integration and negative portrayal are socially caused by false pretenses shared by media. Shuttleworth et al. provides the example of the reality television show, Little People of America, where “[dwarfs] see that other dwarfs are productive and successful and have families, enabl[ing] them to normalize in their own eyes”(149). Fraser supports this by claiming that his work carries the purpose of intervening in society’s misconceived and clichéd perceptions of disability, especially in imaging and physical appearance. Being an artist, he describes his artwork as being a “reactive way against society’s negative labeling of it, and actively invit[ing] a confrontation of perceptions of

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