Media Influence on What Is Beauty Essay

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Everyone has a different view of what is beautiful. Why are we never happy with how we look? Why are we so quick to compare ourselves to others? The simple answer to these questions is: Media. The media is constantly showing images of what is considered beautiful. These images greatly affect society and often impact the way people view themselves. Most of these images are unrealistic, and send unhealthy expectations to women; however most women are willing to do anything they can to achieve this look. In recent times, the notion of thin at all costs defines our culture. The media builds the idea of distorted body images, creating a belief that beauty is achieved through body weight. America, but women and girls more specifically, is so …show more content…

The music in the background lures in the audience more and persuades the eyes to focus on the way these “ideal” bodies are being advertised. The commercial depicts the notion that skinny is what is desired. Kim and Khloe Kardashian are displaying what all women wish to have, the perfect body. They are using this sense of desire to lure the audience into persuading them to purchase their products. Affective marketing in commercials consists of certain techniques such as sound, music, and slow motion movements to make the viewer fall in love and be attracted to the product. They also use persuasive words that really make the product seem reliable without question, “Do you feel sexy? Do you have the body you’ve always dreamed of? You can change the way you look; you have the power to reinvent yourself. Create the body you deserve, no more excuses, just results. How hot can you be? Quick Trim, live the dream.” Consumers think if the Kardashian’s are able to look this way using the product then they must be telling the truth, and it truly must be doing what they say it does. Through these words, the sisters are getting their audience to admit to the fact that they are in a way unhappy with their bodies, and that they do want to make changes. At the end of the dialogue, Kim says, “create the body you deserve…how hot can you be?” Here she is insinuating that due to what this product is supposed to do, make you lose weight fast, you will be viewed as attractive. In

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