Media 's Impact On Society

Everyday we see many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of people’s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to be “masculine” while females are shown to be “feminine”. Transgenders are viewed in many negative ways and they are stereotyped. Gender stereotypes are expressed more in mass media because it reaches large audiences. The media can influence people to think that what they see is reality. Most of the time the media shows men to be more dominant than woman. This is a way the media influences people to be someone they aren’t.

Throughout the years the use of technology has increased, and expanded. Mass media plays a vital role in society. Mass media can be defined as any means of communication, to an extremely large group of people. Technological advancements have been extremely beneficial for prior generations, the generation we now live in, and will be for the future generations to come. Such as, providing news for the world to hear, entertainment, and much more. Some examples of media would be television, films, newspapers, and the Internet. Unfortunately along with benefits, there are disadvantages concerning gender discrimination, and sexism. Such as, women feelings forced and obligated to stay at home with their children instead of working, and the representation of beauty involving both men and women. Examples of how the media can accomplish this would be through the use of advertisements, movies, magazines, and the radio. The media has an enormous effect on people within society today.

It is common knowledge that the topic of race is being examined all over the world. Frequently, more efforts are made through formation of policies, enactment of laws, and abolition of practices to obliterate racial discrimination. The pace of success of this endeavor is being delayed by the media because the media constantly portrays race in an inappropriate and derogatory manner. A race as described by Yolanda. T. Moses is a group of people who share similar and unique characteristics, while racial stereotypes are automatic and mental pictures held about all members of a particular social group. When people are stereotyped racially, they do not take into account individual differences .The media’s poor understanding of the true meaning of race has been communicated to the general public, making people think race is a biological phenomenon whereas it is socially and culturally constructed (Moses 735) and this has caused the increase in racial stereotypes by media’s continuous portrayal of negative stereotypes of different races all over the world.

‘Media discourse is the main source of people’s knowledge, attitudes and ideologies and although media coverage might not generate racism, it can certainly reinforce it. One-sided portrayals and news articles could easily become the reality in the minds of the audience’ (Van Dijk, 2000, pp. 36).

Women around the world face overwhelming oppressions in their daily lives. That is not news to anyone and these oppressions have occurred for so much of history, that it is often times overlooked by the mass majority; even the younger generations of women do not know the types of oppressions that they will soon have to face. To combat this, FCKH8.com, a well known organization that sells t-shirts and other merchandise with witty anti-racism, anti-homophobic, and pro-feminist catchphrases on them, created the video, “Potty-Mouthed Princesses Drop F-Bombs for Feminism”. As the title implies, the video contains little girls, ages six through eleven, aggressively yelling “FUCK,” towards the camera while rattling off facts and statistics about some of the oppressions women face because of their gender. The comment section of this video is erratic; the viewers often have conflicting views about the meaning of the video as well as whether or not it was successful in its purpose. One thing is for sure, the video makes an impact by using several rhetorical devices including word choice, pathos and logos; all which separate it from other pro-feminism videos that exist.

With the emergence of advanced technology and social media, the media has become a dominant influential source in American civilization today. One can easily observe how the media has managed to shape the way society thinks, feels, and acts towards certain situations. The media can be a positive resource that not only provides educational and important content to its viewers, but also serves as a useful mechanism to bring people together. However, it is easy for people to obtain wrong interpretations about the world because the media isn't always based on objective reality. The media readily provides continuous streams of racial stereotyping in its content.

Media contributes to the way the world is shaped, portrayed and viewed through the eyes of the viewers. With racial stereotypes and bigot behavior raises the question, has media influenced the continuance of discriminatory behavior against minorities? While the minority population continues to rise, it has become very transparent the majority population will quickly transform into another minority group. As this happens, the nation and its media will need to change how people of diverse races and cultures are seen and treated (Wilson, Guiterrez, & Chao, 2013).

Media can play a huge part placing stereotypes on the cultural. According to the bicultural theory in our text (Mandell B, 2012) people are socialized into their minority culture through family and ethnic community, they are also influenced by the dominant culture through social institutional and the mass media. The social media places stereotypes by writing articles and posting hearsay about groups or individuals, which leads institutional racism, and discrimination. Institutional racism is according to (Randle, 2011) any policies, practices, and procedures of institutions that have a disproportionately negative effect on racial minorities’ access to and quality of goods, services, and opportunities. Interinstitutional racism can either be deliberately or indirectly, against certain groups of people to limit their rights. Discrimination is basically favoring a person or thing solely based on the group, class, or category to which they

Media includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, “communication channels through which news, entertainment, education, data, or promotional messages are disseminated” (“Media.”). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remarkably gained influence that it’s altered the way we judge each other. American culture has exposed young children to many varieties of media; they watch TV more than once a day, some have smartphones to search the web, a few are even on Facebook; media’s become a vast component of American culture. Unfortunately, media exposes youngsters to exaggerated stereotypes, which subconsciously changes the way they perceive their peers. The media’s inaccurate illustrations of racial and gender stereotypes have done a very poor job in creating gender and race equality; they constructed the building blocks that produce repudiate feelings, which leads to discrimination. This underlying violence is a systemic violence, so as victims, we are incapable of comprehending the detrimental repercussions. American racism has evolved from this hidden violence; the media initiates the production of negative observations regarding different races through wrong representations of stereotypes..

Mass media and pop culture is a major contributor to racial discrimination in today’s America. In the article “Racism -- it’s the

Such racist messages in media have not gone unnoticed, as numerous social experiments have proven that media helps build prejudice

American society is presented information over a wide range of events that we encounter in life throughout the history of the United States on account of media. Media presents ongoing information within the boundaries of the United States in addition to foreign affairs believed to be significant to the American public. The media has a massive influence and impact on the American society covering certain events that are taking place all over the world. However, sometimes media only covers one side of the story to create interest in the American public while behind the scenes generating themselves as a significant role in day-to-day life within this country. Many events broadcasted beyond the boarders of the United States, unfortunately, has

This study examines stereotyping of Arab Muslims in the New York Times for the past forty years. Theorists suggest that stereotyping of a minority group effects the public's opinion of that group. Other communication media theorists say that only under extreme conditions will the negative stereotypes reflect the publics' opinions of the portrayed minority group. The parallel theory between propaganda and stereotyping by the mass media is examined. Theorists including Thomson, (1977) & Myers, (1992), related to mass media effects strongly agree claiming that repetitive and non-contradictive images in the media are an effective form of propaganda. The research

The media plays a fundamental role in America, it is the public’s primary source for information regarding social, political, and entertainment news. Society is bombarded by all forms of media (radio, TV, etc.) and the messages that are

Now a days, the media has a great influence on racism. When someone seeing or hear something online, on t.v, the radio, or even the newspaper, they tend to believe what they see, or read. When it comes to races on the media, the media it's selve reflex badly on those races. When people see or hear something about a black person, chinese person, mexican, or even an indian person, it's usually something bad, and then they start thinking negativly about those races. People tend to rely on the media to learn, and they are learning to be