Media 's Influence On The Media

2438 Words Sep 27th, 2016 10 Pages
Media in Society: A Brief Introduction’s chapters one, two, three, and four delve into detail about how we are able to understand and analyze the media, how we view the media as metaphors, all different ways images capture meanings, and all the various narratives that are presented by the media. Beginning with chapter one, this particular chapter discusses how we understand media in our society in various ways. It introduces the critical process to comprehend media content. This chapter also describes the diverse forms of media criticism named reflectionist, contructivist, and narrativist and how they tell stories about the media. First of all, chapter one informs the reader about the critical process. This process is an idealistic approach of grasping what the media is actually saying by “focusing both on the stories they are telling us and the stories that we are telling them” (Campbell, Jensen, Gomery, Fabos & Frechette, 2014, p.8) In addition, the critical process consists of five related steps that connect with each other chronologically. The first step of this process is called description, and this involves thoroughly observing and investigating the topic. Secondly, the analysis stage consists of uncovering important and relevant recurrences that have developed from the description step and concentrating on them. Thirdly, the interpretation step is when to figure out what the topic means in regards to ones results. Fourth, the evaluation stage is when one…

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