Mega Marketing : The Extraordinary Science Of Addictive Junk Food

Decent Essays
Mega Corporations Overusing Mega-Marketing Mega-marketing is used throughout the world to lure the consumer society into believing big corporations’ ideas behind their products. Corporations would define mega-marketing as activities to manage elements of the firm’s external environment and the trying efforts to control those factors. Some of these factors may include media, social groups, and pressure groups as well. In Michael Moss’s “The Extraordinary Science of Addictive Junk Food”, Moss examines the science behind food industry corporations and how scientist study which design and taste addict their consumers, correlating the effects towards the obesity epidemic. Moss proves that…show more content…
The readers of both Moss and Watters are introduced to the manipulative skills corporations hold within their mega-marketing and idea processing backgrounds. Both authors introduce their mega-marketing topics as a negative and chilling idea, in which the products that big corporations are trying to sell are related to something much simpler in terms of the effect’s it will have on the human body. For instance, Watters states “these practices are the medical equivalent of what real estate agents do to sell vacation time shares” (514). In this statement, he is comparing the selling objectives of drugs to vacation homes, and how corporations can use the same tactics in order to mega-market and sell their products. Watters is bringing up the idea of drug companies encouraging and advertising the use of antidepressants, as they are trying to change the morals and thoughts of diseases and drug usages of other countries such as Japan. Moss would agree with Watters’ idea of corporations using their persuasive actions on consumers. In his writing, he states that the world and “culture [has] become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing” (Moss 260). Both food and drug corporations take a stand in mega-marketing, pushing their ideas into the minds of consumers. Although they do not focus on separate beliefs of
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