Methanex Case Study

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ASSESSING METHANOL PRODUCTION IN CHINA FOR METHANEX by Gabriel Wong Bachelor in Business Administration, Simon Fraser University, 2000 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration © Gabriel Wong, 2010 SIMON FRASER UNIVERSITY Summer 2010 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author. APPROVAL Name: Gabriel Wong Degree: Master of Business Administration Title of Project: Assessing Methanol Production in China for Methanex Supervisory Committee: __________________________________________ Dr.…show more content…
as the world’s largest automobile market. Many foreign multinational firms are struggling to define their China strategy in the quickly changing macro business landscape. Methanex Corporation, a producer and marketer of methanol, is no different. China is methanol’s fastest growing market and, by 2014, will account for 50% of the world’s methanol demand. Methanex, with 15% market share of the global methanol demand, is the world’s leading methanol producer and marketer. With no methanol production in the fastest growing and soon to be largest market, Methanex is questioning whether to invest in methanol production in China. Methanex is guided by its corporate vision, Global Methanol Leadership, which can be achieved by successful attainment of leadership in three areas: (1) Market Share Leadership, (2) Standards Leadership and (3) Industry Leadership. The three pillars of corporate strategy that drive the company toward this vision are (1) Global Leadership, (2) Operational Excellence and (3) Low Cost. Two competitive advantages chosen by Methanex to execute these strategies are (1) Secure Global Supply and (2) Responsible Care Ethic. The approach used in this project is a multi-goal analysis. The analysis focuses on three goals. The purpose of the multi-goal approach is an analysis that considers the corporate strategy, existing strengths, and maximizing returns. Interviews and discussions with senior managers,

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