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Michael Kors Essay

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The high class luxury brand Michael Kors has had a successful run since its 2011 retail venture but recently a decline in Michael Kors' sales slowed through its luxury bags, watches and accessories. However, it's not because consumers are not purchasing, it's because consumers are purchasing smaller Michael Kors items.

Many have doubted the capability of the Michael Kors brand to reach all markets. When the brand expanded its retail outlets and opened up to mall department stores, it tried to extend its reach to millions of shoppers looking to increase their luxury and jet-setting profile.

In 2015, the doubts heightened when the brand continued to expand its logo in so many malls and stores that analysts are saying it might be shooting itself

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