Michelin: SWOT Analysis

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Michelin SWOT Analysis Compagnie Generale des Etablissements Michelin (Michelin) is a leading manufacturer of tires. It is also engaged in the distribution of navigation systems, as well as in the production of lifestyle products. Its key products include passenger car tires, truck tires, earthmoving equipment tires, agricultural equipment tires, aircraft tires, and two wheeler tires. The company operates in 170 countries worldwide. It is headquartered in Clermont-Ferrand, France and employed 108,300 people as of 2011 (Michelin, 2012). The company recorded revenues of E20,719 million (approximately $26,551 million) during the financial year ended December 31, 2011 ( FY2011), an increase of 16% over 2010. This was primarily due to a positive price mix, and improved volumes. The company' s operating profit was E1,945 million (approximately $2,492 million) during FY2011, an increase of 15% over 2010. The net profit was E1462 million (approximately $1,874 million) in FY2011, an increase of 39% over 2010 (Michelin, 2012). History In 1889, the brothers André and Édouard Michelin took control of a struggling rubber products business in Clermont-Ferrand, an industrial city in central France. According to the company's official history, a bicyclist came to their workshop in 1889 with a flat tire. Pneumatic (inflatable) tires had just been invented by John Boyd Dunlop the year before. Pneumatics provided a much more comfortable ride than the alternative--solid rubber tires--but

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