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Mid-Town Office Products Case Summary

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Some of the potential sources of concern that Ron is likely to encounter when he begins to make calls on his customers in downtown Los Angeles will be confusion in the beginning. His previous customers knows him from selling copy machines so when he is making calls to potential buyers he will now be representing Mid-town Office Products. Many would think that selling office supplies to major firms is a piece of cake but not knowing if that company has a supplier that they deal with and trying to sell their own supplies can be hard.

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