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Morrison Case Study In American Culture

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I originated at Morrison's Old Corner Drug Store. I’m the oldest of the major brand soft drinks in America. Charles Alderton, a young pharmacist working at Morrison's store, is believed to be the inventor of me. He liked the way the drug store smelled, with all of the fruit syrup flavor smells mixing together in the air and decided to create a drink that tasted like that smell. He kept a journal, and after a lot of experiments, he finally got the perfect mixture. To test his new drink, he first offered me to store owner Morrison, who also enjoyed me. After lots of sample testing by the two, Alderton was ready to offer me to some of the fountain customers. They also really enjoyed the drink. Other people at Morrison's soda fountain soon learned of Alderton's new drink and began ordering it. …show more content…

Robert S. Lazenby then stepped in. Lazenby owned The Circle A Ginger Ale Company in Waco , Texas and was impressed with me. Alderton did not want to pursue the manufacturing and business end of soft drinks and agreed that Morrison and Lazenby should take over and become business partners. The reason I am significant in American culture is because I am the second most grossing soda drink following Coca Cola. I have been a staple in American Culture for over one hundred and thirty years, and I was the first soft drink to ever be

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