MOS burger is a Japanese style fast-food restaurant chain which was founded in Tokyo in July 1972. In 1991, the first MOS burger store was opened on Xin Sheng South Road in Taipei and till now there are 174 stores distributed all over in Taiwan. Since 2004, Taiwan and Japan’s MOS burger have been selecting natural beef from New Zealand synchronously. The brand name, MOS burger, clearly states the goals of founder. “M” stands for mountain which is dignified and noble, “O” is to have a wide and vast mind as ocean, and “S” describes the vibrant and life-giving of the sun. Now, there are 52 stores provide 24 hours service in Taiwan (MOS burger Taiwan, 2010).
MOS Burger aim to provide safe, health and delicious food with cordial and
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Therefore, the critical factor for MOS burger to success in Taiwanese market is its outstanding service and fresh and healthy food sources.
2.1.2 Customers
The target market of MOS burger is the same as fast food chain in Taiwan. It is a big challenge for a new brand since the market is gradually full. MOS burger is trying to distinguish its market from other fast-food restaurant. It is aiming more at customers and white-collar workers (above 20 years old) who demand for a wide variety of unique and original MOS burgers, as well as local specialties. The main products, rice burgers, also create a meal which is appropriate for Asian diet (MOS burger Taiwan, 2010).
However, the bargaining power of customers is relatively low in this industry. Porter (2008, p. 86) indicated that when a product consist a majority cost of buyer, buyer will put more attention on price, which will cause the price sensitive. In this case, while customers of MOS burger do not spend a large portion of their income to purchase a daily meal, the level of price sensitivity is low. Consequently, consumers do not have a significant influence in price.
2.1.3 Suppliers
Suppliers, if powerful, also affect industry profitability, such as threatening to charge higher prices, limiting quality or services,
the suppliers would be influenced as if they know the company isn’t doing well then they may not supply to that company as the suppliers wouldn’t make their money.
Many people can attest to the fact that the war in Vietnam was very unpopular and unsupported. One could say that it was the most unsupported war in this country’s history. One of the many battles that occurred during the war was the Battle of Hamburger Hill. Although it was a very short battle, some would say that this battle was very unnecessary and a waste of manpower.
McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's
The field visit to Burger Middle School was very informative. We learned from the principal that Burger Middle School is ethnically diverse, and had a high percentage of the student body in poverty. Despite the student’s disadvantages the school performs well academically compared to other schools in the state. One of the main reasons for their academic success is the students are given tangible resources to aid in their success. The Principal told us one of the ways the Middle School produces so much success is that the school demanded students perform well to get good grades, 80% of student grades are based on test while 20% of their grades is based on teacher’s assignments like homework. The purpose of this grading style is to set high expectations
The term 'suppliers' comprises all sources for inputs that are needed in order to provide goods or services. If there is a market with much choice supplier choice, bargaining power will be less.
Throughout college I have found some media that has really peaked my interest both as a comedy fan and a media and public communications fan. Bob’s Burgers for example is a show that I watch way more often than any normal human being should in a way they were able to take puns, a form of comedy that is considered the lowest form of comedy and make it pop culture. This paper will be an analysis of the Gene and how he uses queering throughout the series however, however the series uses this as a form of comic relief. The character of Gene is very much portrayed the way any 11-year-old boy would be. Often the comedy that he uses throughout the series revolves around fart jokes and or things that one could think of course a 11-year-old said that.
5) The bargaining power of suppliers: The cost of factors of production (e.g. labor, raw materials, components, and services such as expertise) provided by suppliers can have a significant impact on a company's profitability. As such suppliers may refuse to work with the firm or charge excessively high prices for unique resources.
The marketing objectives that Mc Donalds would like to attain using the plan’s term is to be the world best fastest service restaurant for customer experience. Other than that , McDonald’s is committed to retain and develope the best food products in the quick service restaurant market. In furtherance to deliver this, the company has made several number of commitments to food safety and nutrition.
Buyers (consumers) have a great deal of bargaining power because the buyer has a variety of brands to choose from and a lot of options to choose from such as precook, fresh, roasted and boneless.
If suppliers are limited, they have a greater opportunity to charge higher prices for raw materials, and they may also pose a threat of forward integration to the industry. Similarly, if an industry has few buyers, or buyers can cheaply and easily change suppliers, they can make demands for less expensive higher quality products, causing impact to profit (Porter, 2008, p. 83).
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A supplier group have even more power over an industry if it is dominated by a few companies, there are no substitute products, the industry is not an important consumer for the suppliers, their product is essential to the industry, the supplier differs costs, and forward integration potential of the supplier group exists. Labor supply can also influence the position of the suppliers. These factors are generally out of the control of the industry or company but strategy can alter the power of
For example, Boeing and Airbus supply most commercial aircraft. The concentration within the suppliers segment of the industry makes it very difficult for competitors to exercise leverage over another supplier and obtain lower prices. The power of the supplier is one key in prohibiting the ability of competitors to earn higher profits.
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