Essay on Mtv Arabia

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Case Analysis: MTV Arabic
Introduction:
Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on, MTV launched many sister channel, this includes VH1 (video hit one) which shows light popular music, Rhythm and blues which shows R&B, jazz, classics and country music, and lastly Nickelodeon which is the children channel. By 1987 MTVN began its first expansion outside of the United States. The first target for MTV was the European countries. Then they have a further expansion set out to Australia, Latin America and Asia. By
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Middle Eastern people are very conservative while MTV tend to be the voice of liberation for the younger generation and it is very liberal in itself. Second, there is a huge anti American sentiments prevalent among a large group of population in Middle East. Political and religious issues are difficult to overcome for both parties. Lastly, Middle East region is very rich in its cultures. Many things might be acceptable in some countries while others cannot stand a sight of it. MTV has to find a right balance for the every sub cultural group in the Middle East.
Cultural differences between MTV and Arabs
MTV is coming from the western world and it is well known for airing explicit sexually, open and provocative programs. MTV is very open and it carries an image of western pop culture along with it. As far as everyone may have noticed, Arab people are one of the most conservative people in the world today. Some Arab females are wearing clothed mask to conceal themselves, they are not suppose to show any part of their body to strangers. Family is highly value for the Arab, the head of the family has ultimate authorization in everything that is going on in the family. MTV value individualism and encourage people to speak and stand up for themselves. This image went contrary to the socially conservative culture of the Middle East, and it could be a key bottleneck to the channel’s acceptance in Arab Region.
Anti – American segment
United States is the

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