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Mucha Is a Powerful Executive Essay

Decent Essays
Mary Doe is the Vice President, Chief Communications Officer, responsible for global communications at The Walt Disney Company, which includes acting as chief spokesperson and overseeing communication strategy and media relations for the company, its business segments and its philanthropic and environmental initiatives. Prior to join The Walt Disney, Mary Doe served as a communications director to the New York State Governor George Pataki and for the United States Senator Alfonse D’Amato. A member of the Arthur Page Society and The Seminar, in 2012 Ms. Mary Doe received the prestigious Matrix Award from New York Women in Communications, Inc. Also, named as one of the 100 Most Important In-House Communicators in the World by The Holmes…show more content…
Under her directions, all executives were pushed to challenge all-comers and scrapped the posture in which queries were often dismissed with a flat “no comment” response. She was quick on unleashing her “inner pit bull” on critics and reporters ((Disney Case Study – Corporate Spokesperson, “2004, Running Disney’s Word Machine,” Page 9). She even went against the proxy advisor glass, Lewis & Co by publicly stating it as “an upstart company that is trying to grab publicity.” She is tough even with the top management at Disney and known for difficult relationship with Fred Dicker, a New York Post Editor who described her as the “Jack Kevorkian of Public Information.”(Disney Case Study – Corporate Spokesperson, “2004, Running Disney’s Word Machine,” Page 10.)

No doubt she is a successful professional and a powerful woman who has created some enemies along the way such as the journalist who may not have adored Mary Doe throughout the way. In my opinion, her approach is effective to keep Disney out of negative publicity as Disney is still considered as the best-known companies in the world. Her experience has saved the company during crisis management and has helped the
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