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Multimodality In Media Communication

Decent Essays

Multimodality
Multimodality refers to a theoretical framework on how people express themselves through language. It specifically describes the process of communication in the context of use of a wide range of signs, symbols or semiotics (Bazalgette & Buckingham, 2013). Through multimodality, researchers understand the use of communication media, such as visual, spatial and textual elements to create, convey and receive messages. Therefore, the use of multimedia in social media communication is effectively described on the basis of multimodality. The application of different elements of multimedia in social media communication explains the increasing popularity of Web 2.0 technologies. Multimodality is also applicable in describing how individuals perceive messages in relation to the formats with which they are presented (Zappavigna, 2012). The meaning that is represented by specific communication artifacts is also explained on the basis of multimodality.
Multimodal communication is designed to support computer applications, such as social media tools and technologies. It is becoming popular because it provides for synergy, robustness and efficiency in communication processes. It is however associated with redundancy (Bazalgette & Buckingham, 2013). Multimodality supports teaching in linguistics because it creates opportunities for the application of games and interactive tools to enhance understanding of language structures and their usage in communication. The use of a wide

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