Muscle Milk

1664 Words Feb 2nd, 2011 7 Pages
Malyndah Gunawan
Abdul afeefy
Shamim akter
Jonathan
Faith

Muscle Milk

Father and son; Mike and Greg Pickett, Founded Cytosport Inc. in 1988.
The product with good taste targets bodybuilders and athletes.
Muscle Milk is not only designed with athletes or body builders in mind, but can be beneficiary to a wide range of individuals seeking to be stronger, healthier, leaner, livelier or bigger. CytoSport just obtained its NSF Good Manufacturing Practices (GMP) for Sport Registration, showing credibility that it does not contain any substances on the banned list recognized by the World Anti-Doping Agency, the National Football League, Major League Baseball, etc. (Bloomberg Business Week, 2008). Unlike other companies, Cytosport
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The Protein H20 comes in a variety of fruit flavors including Grape, Grapefruit, Orange and Raspberry. The product contains 60 calories and is sugar-free. In today’s gym obsessed world, Cytosport is utilizing this is an opportunity to promote muscle milk, thus increase its market share, whilst creating value for the customers.

Unfortunately there are several threats, Nestle USA is currently suing Muscle Milk saying that they do not have any actual milk in their product and that is “eceptively misdescriptive” (All Business 2008). A third party medical group may come out with research indicating that this type of product is unhealthy (all Business 2008). There are also over fifty other competitors in this Market including CNP professional Proslam, Strength Systems USA Muscle Blast, and AllMax Nutrition ISOFLEX. Pepsi Co might start their own line of product if they see this as a good revenue line That can also be a threat. Future FDA regulations on the product may cause us to cease operations.
SO Strategy, we use strengths to take advantage of opportunities
Use of their efficient R&D team to develop new products quickly to respond to new distribution channels demands. We also use of experience and knowledge to create and address the specific needs of new segments of the market. Ex. Female athletes and children. WO Strategy, overcoming weaknesses by
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