preview

My Experience At The Retired And Corroded Cottonseed And Canola Mill

Decent Essays

Beside the retired and corroded cottonseed and canola mill located in downtown Oklahoma City, Oklahoma is a massive bright turquoise-painted grain elevator. It’s covered with a mural depicting a wing spanned scissortail flycatcher flanked by two bison, a bison head, and wheat dancing in the background. The unique thing about this particular grain elevator is renovated into a rock climbing gym called Climb UP. According to the company’s website, climbupgym.com, sixteen silos and uniquely shaped rooms make up the 90-foot-tall building (Climb Up, LLC. 2016). He also said Climb UP houses rock climbing routes up to 140 feet long. Climb UP is an indoor rock climber’s paradise. In June 2016, my parents surprised my younger siblings and I with a month-long family membership to “the rock climbing place in Bricktown”. Upon receiving it, I was skeptical. I never had an interest in rock climbing, and I highly doubted the facilities of an old granary would be satisfactory. When I visited Climb UP for the first time, I was beyond impressed. The facility is innovative, and I receive positive vibes from the staff, other climbers, and atmosphere of Oklahoma City’s Climb UP gym. Currently, I am visiting Climb UP three to five days a week. In this essay, I will analyze contributing factors to Climb UP’s experience and figure their purpose. Climb UP is a master of color concept in branding. “Consumers remember the color.” states an article in Harrington College of Design’s called How

Get Access