My Experience Of Starbucks

After purchasing a drink I settled down to the left of the shop just by the window from this location, I observed several rituals through watching interactions and general behavior. My vantage point of view proved useful in the first trip so it was used for observation in subsequent visits as well. I also obtained information by interviewing an informant. The informant is an employee at the coffee shop: a barista who works mainly in the morning shift. The barista has been an employee at this particular Starbucks for three months. According to the informant, having been on duty during the early morning rush has provided sufficient material, which they have used to observe customer behavior, maybe for business strategy.

I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints.

The “Starbucks Experience”: There is a friendly and clear connection between staffs and customers of Starbucks. This is not present in The Coffee Bean & Tea Leaf.

I gathered my information from Dunkin’ Donuts shop on the Third Avenue. Dunkin’ Donuts is one of the largest coffee shop chains in the world. I chose this because it is close to our house. When I first walked into the shop, I heard Chainsmokers’ Closer song. It was also a quiet place sometimes where you could just sit and relax. It is a small place with limited seats. There were only three small tables and a long table. The place is air-conditioned, so it is cold. There is also free Wi-Fi, so the customers will not get bored while they are waiting in line or drinking their coffee. There is also a Baskin-Robbins inside the store, so it is not only a coffee shop but also an ice cream shop. I wanted to interview one of the staff, but they were busy. I ended up interviewing an old woman because she was sitting with me since there were limited seats. She is 71 years old and originally from Mexico. She was 23 years old when she moved here. She is married to a Mexican too and they had three children.

I decided to use Starbucks as the site for my naturalistic observation assignment. Starbucks is an American coffee house chain that is well known for its relaxing atmosphere and delicious coffee drinks. Today is Labor day and because it is a holiday, I expect to see several people commuting back home from their vacations. As I entered the Starbucks in Palm Springs, just as I expected, it was full of people getting their coffees for the long drive ahead of them. The people are mostly young men and women in tank tops and shorts due to the hot weather. Since it is 11:30 in the morning, everyone appears to be in a rush to get on the road. As I sat longer, a couple sitting in the corner caught my attention. They seem to be in no rush and look like

Starbucks with its inspired high selling coffee bean has been very popular in the American Culture over the years. I decided to observe Starbucks due to its popularity all over campus, although it has not been a fan of mine. I found it very pleasant and relaxing during my time there. I noticed more intimate interactions between workers when there were little or no customers and fewer interactions between workers when the place was crowded.

Patrons like myself stood in line scanning the café for empty tables and available seats. The arrangement of the tables in this area allowed for more seating flexibility and appeared to lower social boundaries between customers while encouraging interaction between members of cliques and individual patrons. Armed with my laptop and cappuccino, my observations occurred from an empty table in the center of the café.

Although I’ve only been working at Starbucks for three weeks, I would like to think that I have a handle on things. At least, that’s what I thought until a customer walked up with his phone held to his ear, his wallet already in his hands, and his order so rushed that I could barely make it out. When I asked him to repeat his order he rolled his eyes and huffed. “Excuse me, I can tell your new, but I’m in a hurry,” he blurted, already taking his money out of his wallet. I was appalled. My coworker took over as I stood idly by. Now, this is only one person, but it can be expanded to demonstrate how much of a Busy Backson America is. People don’t enjoy or admire the time that they

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Why people put up with the mediocre flavors, the ridiculous amount of calories and the often moody customer service of Starbucks is beyond the imagination. Perhaps it is the free internet, the familiar surroundings or the microwaved

Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience.

Please answer all the following questions as they relate to the case. Please utilize as much outside resources as you deem necessary to reinforce your answers—especially the last question. Remember that this case is over 10 years old and Starbucks has changed since then.

In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.

Starbucks is and will continue to be one of the largest distributers of a cup of coffee today and into the future.  The Starbucks mission to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” directly correlates with the experience a customer has in each store. They have many ways to differentiate in comparison to competitors because they provide an experience while shopping for a coffee allowing them to charge a premium price.

Starbucks’ product is a casual experience in a comfortable atmosphere where the customer can enjoy a premium cup of coffee and a newspaper or relaxing conversation with friends.