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My Favorite Color

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Have you ever thought about why your favorite color is your favorite? Well believe it or not, colors are often associated with certain emotions. For example, my favorite color is purple. Purple is often known as a calming and kind color. Years ago though, purple was a very wealthy color; since only the rich and royal could afford such a color. “The meanings associated with different colors are important to marketers because the tools used to communicate brand images are mechanisms of meaning transfer”(Madden et al.). Due to the influence of color on the human psyche, visual artists should be familiar with the effects of colors, how colors are perceived, and how colors are advertized.
Colors are constantly affecting us throughout our daily routines whether you realize it or not. “The psychology of color is based on the mental and emotional effects color have on sighted people in all facets of life”(“The Emotional”). So when you go about your daily life you are continuously being influenced and affected by color. When you get up in the morning and look outside, you might see a vibrant pink sunrise, brightening your day with excitement. Or you might be filled with dark blue clouds, expressing such gloominess. “Colors are known to process emotional and psychological properties”(Madden et al.). Warm colors like reds, oranges, and yellows, reflects more light. Therefore, they grab consumers’ attention with the excitement of colors. However, due to such excitement, these colors can

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