NTT Docomo: Case Study and Situation Analysis

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NTT Docomo: Case Study 2012 & Situation Analysis Introduction NTT Docomo is the leading mobile communications company in Japan with customers exceeding 50 million. NTT Docomo is primarily a provider of phone, web, and mail services. It is reported that Docomo's parent company NTT is the largest telecommunications company in Japan and that the top shareholder of the company is the Japanese government. Docomo is reported as an "influential force in the continuing advancement of mobile technologies and standards." (NTT Docomo, 2012) NTT Docomo is reported to build "on a solid foundation of research and development" and to be "expanding its global reach through offices and subsidiaries in Asia, Europe and North American, as well as strategic alliances with mobile and multimedia service providers in markets worldwide." (NTT Docomo, 2012) I. Company Facts NTT Docomo employ 23, 671 individuals and has a capital stated at 949.68 billion yen. ((NTT Docomo, 2012) The company was established in August 1991 and its headquarters are located in Tokyo, Japan. NTT Docomo is greatly involved in launching 3G and has reportedly created an infrastructure that will enable people and objects to conduct communication and relay a great deal of information which enable linking of the home and office and other locations resulting in increases in convenience in everyday life. NTT Docomo is rapidly progressing through innovative research, which is constructing expertise and techniques to assist
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