Nestle, A Swiss Multinational Corporation, Markets Bottled Water

Do you ever wonder about the origin story behind the brands that we use in our everyday lives? Well there is a story behind the founding of Deer Park Water Company. After the Civil War, the Deer Park Hotel was built in the Appalachian Mountains located in Maryland by the Baltimore and Ohio Railroad. The hotel was created to attract those who took passage on the railroad, but the spring that was located nearby also caught the attention of the travelers. The spring was known for the appeal of a clean source of water, this led the Baltimore and Ohio Railroad to start putting the water into bottles in 1873. It was known as the “Boiling Spring” because the water comes through sand on the way up. A company, known as The Boiling Spring Holding Corporation, purchased the spring and the woods surrounding it in 1966. The Boiling Spring Holding Corporation decided to put the spring to a use and made a profit bottling up the water and selling it mainly throughout the New York area, until production eventually expanded across the nation. Most of the water in the spring is located near the Appalachian Trail. Something interesting about the Deer Park Hotel is that President Taft and his wife had their honeymoon there. Deer Park Water Company is a sub-corporation of the Nestle Waters North America Company. Nestle Waters North America was founded in 1976 and started out importing Perrier Sparkling Water before moving on to include regular bottled water. At the time that the company was first

Over the past decade, the Healthy Spring Water Company’s sales grew rapidly due to increasing concerns about water quality. In recent years, however, the company’s sales have been stagnant. The problem is that the market for spring water grew large enough that grocery stores began to carry it, at prices somewhat below those of Healthy Spring. Consequently, the grocery stores are enjoying most of the benefit of continued growth in this market.

Billions of gallons of bottled water are consumed in the United States every year. Many Americans choose bottled water for its convenience and say that the taste is much better than tap water. They say tap water is flat and tasteless. Some argue that the cost of bottled water far exceeds the cost of tap water. One study showed that one bottled water per day would cost the consumer $365 per year while the same amount of tap water would cost ten cents. While bottled water is more expensive, it provides over 130,000 jobs resulting in over six billion dollars in salaries for american workers “Bottled Water Matters.” In the article, “ Bad To The Last Drop,” Tom Standage says that bottled water is too expensive and encourages people to stop buying bottled water and give the money to charity. In the article “ In Defense of Bottled Water,” Thomas J. Lauria says that eliminating bottled water would have the unintended consequence of driving people to choose more unhealthy beverages which have thicker plastic bottles and would be worse on the environment. He also says that bottled water is an important choice in situations where there is a lack of tap water or concern about water

Water is essential to life, scientific fact, not debatable (Tracy). More than half of all Americans drink bottled water; about a third of the public consumes it regularly (Olsen). Many drink or buy bottled water simply because they believe it is of better quality, cleaner, and better tasting. On the contrary, several individuals do not know the cons of drinking bottled water. Today, there are many misconceptions and myths about bottled water. Many people are uneducated about what goes into our bottles and how it not only affects us but also our environment. In the article “The New Oil” by Jeneen Interlandi and Ryan Tracy they discuss the issues that have to do with water and the privatization of it. They believe there is a crisis and something has to be done. Due to the cost, pollution, shortage, and health issues, bottled water should be outlawed. Water should not be controlled by water bottle companies and should not be allowed to be sold in plastic bottles.

Nestle the water bottling company pumps out water from a well located in Aberfoyle, which is 3.2 kilometres from Guelph’s southern boundary. Nestle produced around 762 million litres of water, that is approximately 2.1 million litres a day, on average. A 2015 report says that was only 58% of the amount they were permitted to take in the latest five-year provincial license. Guelph city Hall, says there are “limits to the available groundwater to satisfy Guelph’s future water supply needs.” Guelph city Hall says at the rate Nestle is pumping out the aquifer it can affect and trouble the city’s future water

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

The story Thirst reflects on how global corporations like Nestle, Suez, and Veolia are rapidly purchasing local water sources such as lakes, streams, and springs. Those companies are also taking control of public water services. While trying to privatize and turn a larger profit off of water, they have manipulated and bought politicians, have gone “under the table” to make deals and undermined the democratic process by trying to deny citizens a voice in fundamental decisions about their most essential public resource. The authors ' Thirst explain the emergence of a controversial new water wars in the United States and showing how communities here are fighting this battle, often against companies headquartered overseas. The three followed water privatization battles across the United States from California to Massachusetts and from Georgia to Wisconsin, documenting the rise of public opposition to corporate control of water resources. These towns find it hard to balance a budget, so when large companies come in and offer to control the water the town looks at it as a major way to cut costs, but what it ends up costing is much more.

In the documentary “Tapped” they mainly focused on the Nestle water bottle company. Nestle get a lot of the water that they use to package from Maine. They have bought land and made water stations to syphon the water out of the ground. There is two reasons why the people of Maine hate that Nestle does this. Firstly, they drill down so deep into the earth and dehydrate the ground of all the water. This is effecting the people of Maine because there wells are drying up. Most of the people get there supply of water from personal wells. These wells were there before any of the wells from Nestle were put in. But now the Nestle wells are going deeper and in return are cutting off the water supply to the wells of the people in Maine. This has cause

“In Canada, bottled water consumption was estimated at 24.4 litres per person in 1999. By 2005, that had increased to about 60 litres per person, with sales worth $652.7 million” (CBC News, 2008). This dramatic increase in bottled water consumption does not come without severe repercussions and has caused a chain reaction of unfortunate events. Although easily available and terribly convenient, bottled water negatively effects the environment, is extremely costly, and is composed of contaminants that are unhealthy to consume. The importance of discussing this issue is advantageous because the public is unaware that tap water is more favourable than bottled water. Choosing tap water over

“Nestle in Michigan” is a video clip on YouTube about the Nestle corporations bottled water plants with a primary focus being on the plant located in Stanwood, Michigan (Menzies, 2010). Nestle has a 99 year lease on property that only cost them $63,000, “they received $10 million in tax abatements”, and they are pumping water at a rate of 218 gallons per minute (down from the original 450 gallons per minute) (Menzies, 2010). In other words, Nestle is pumping dangerously large amounts of water that is free to them as property owners, selling it for a profit, and not being subjected to the same tax as other land owners.

As stated in SOURCE 1 THE ARTICLE “ bottled water serves a good use, especially in drought-stricken areas where people's wells have gone dry” helping provide those who have nothing. Although in ARTICLE 1 it states “Even if every bottling company moved out, that wouldn’t solve the drought. But that doesn’t mean it wouldn’t have an impact at the local level.” Solving the drought problem isn't possible with how corrupt its became over the years. It would become more of a positive outlook on those who will have more

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the

Here are some the common challenges which all the organizations face around the world and Nestle Bangladesh Ltd is also facing all of these challenges more or less.

Life springs up around water sources. It is no coincidence that some of the greatest civilizations have been build need fertile bodies of water. Known life relies on water to sustain that life. So it is no surprise when a debate arose in 2013 around comments made by Nestlé Chairman Peter Brabeck regarding privatization of water and the fundamental human right to survive from dehydration and illness from non-portal water consumption. Although the context of Brabeck’s comment was taken out of context, issues surrounding the access companies like Nestlé have been given to bottle their water when people do not have access to clean water and droughts are threatening crop production. Adding a price tag is not the answer. The market, both these companies and their consumers have a major role to play in the management of water; a role that requires a change in mindset of privilege many citizen of the United States, and other countries that do not see the direct effects that serious clean water issue have on people that do not have it.

There are basically three ways that water is privatized; bottled water, municipal services and bulk water sales. As a consumer of bottled water I wanted to research further and find out the truth about it. What I discovered was that we as consumers have been fooled by these water corporations. To begin with the cost of bottled water is two thousand times more than tap water. I found it absolutely ludicrous that we are willing to pay such a high price for bottled water considering it costs close to nothing to drink water from the tap. In reality, as I found out, most bottled water which we believe comes from some exotic spring is actually filtered tap water from a U.S. city. According to Food & Water Watch one third of all bottled water comes from a public water source. #4