Nestle 's Marketing Strategies For Nestle

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Nestlé’s products are categorized as business and convenience products. They different variation of products and they have a 12 product lines. Besides, they have products which are in the introduction stage, growth stage and maturity stage. Nestlé (Malaysia) Berhad are their trade name while Nestlé is their brand name. They are using mixed branding. They also provide different kind of packaging for different type of product. They are using demand-oriented, cost-oriented, profit-oriented, competition-oriented, and special adjustment approaches. Their headquarters is in Switzerland and they has 114 outlets across the world. They 7 factories in Malaysia. They are using multichannel marketing. Furthermore, they promote their products through advertising, personal selling, public relations, sales promotion and social

Nestlé is the world’s greatest multinational food and beverage company with a 149-year history. Nestlé was founded in 1866 by a German pharmacist, Henri Nestlé and began in Vevey, Switzerland in 1867. In 1874, Nestlé started to introduce their products into China through some trading activities in Hong Kong. The “Eagle sweetened

Nestle is one of the largest food and beverage company in the world. Nearly every of the world have the manufacturing facility of Nestle. Nestle can referred to the most multinational of the multinationals. Nestlé markets approximately 7,500 brands and in can organize into the few categories such as baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. (Nestlé S.A., n.d.)

Nestle is the world's biggest food manufacturer, with well over 500 factories in 85 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business, its most successful line is its confectionery section.

Anglo-Swiss Condensed Milk Company in Bishop Street, Penang was the first Nestlé office. With the continuously growth and expansion, in 1939, the company built up in Kuala Lumpur as the headquarters in order to centralise nation-wide operation. Through Food Specialities (Malaya) Ltd, Nestle opened its first factory in Petaling Jaya in 1962. This factory mainly manufactures Milo powder, the famous chocolate-based beverage, culinary sauces, chilled dairy and milk powder. With the tremendously merging and cooperation within the Nestlé group and other companies such as Cold Storage Malaysia Berhad, Nutritional Products Sdn Bhd and Food Specialist Sdn Bhd. Today, there are many Nestlé products and sells over 300 Halal products in Malaysia. Brand name such as MILO®, NESCAFÉ®, MAGGI®, NESPRAY® and KIT KAT® also become famous and trusted food brand in this generation. It is proud to mention that Nestlé Malaysia is one of the strongest companies listed on the Bursa Malaysia. The honour of the company is mainly result from the operating principle, including provide quality, reliability and convenience product to the consumer, use of good quality local raw materials and at the same time protect the environment, ensure products produced are certified HALAL by authorised Islamic certification bodies and

Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.

Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). “The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme” (Nestle, 2014).

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestle company had started off from the owner, Henri Nestle. He is a pharmacist and developed a milk food formula for infants who were unable tolerate their mother milk. This product becomes success and it obtains demand throughout Europe. As Nestle reputation grew it attract more business wanted to become partner with Nestle. The successful of the Nestle Company which allow them to expand to new region and domain throughout the world, become the world’s biggest food and Beverage Company. Nestlé’s headquarters are located in Vevey, Switzerland, but the Nestlé Company has factories or operation in almost every country in the world. Nestle was published in 1998 and it had employed 230,000 people worldwide, with $71.7 billion in sales. Nestle increased the variety of their product they offer. The Nestle business strategy is encourage product growth through innovation and renovation. This strategy allows Nestle to develop different product to fulfil their customers throughout the world.

Nestle is a Swiss company that deals with nutritional and health products, the headquarters in in the city of Vevey, Switzerland. It’s considered to be the largest food company in the world; they include products like baby good, coffee, bottled water, breakfast cereals, snacks. 29 of Nestle's brands have annual sales of over 1 billion CHF (about US$ 1.1 billion), including, Nescafe, Kit Kat, Nespresso, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestle has around 450 factories in 86 countries, and employs around 328,000 people all around the world.

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

In 1947, the Maggi products launched, became one of Nestlé product following the merger with Alimentana S.A. Nestlé diversified outside the food industry while became a major shareholder in L’Oréal, one of world well-known cosmetic brand.

In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts, by the end of the war, Nestlé's production more than doubled.

Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.