Nestle 's Marketing Strategies For Nestle

1091 WordsApr 27, 20175 Pages
Nestle S.A. is a Swiss food and drink company. It has been the world’s largest food company measured by the revenues and other metrics, for the years 2014, 2015, and 2016. Nestle was ranked 72 on the Fortune Global 500 in 2014 and it was ranked 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestle 's products include baby food, medical food, breakfast cereals, tea and coffee, confectionery, bottled water, dairy products, ice cream, pet foods, snacks and frozen foods. Twenty-nine brands of Nestle have annual sales of US$1.1 billion which includes Nespresso, Nescafé, Kit Kat, Smarties, Vittel, Maggi, Nesquik and Stouffer 's. Nestle has 447 factories and it operates in 194 countries. Nestle employs around…show more content…
In 1882 Anglo-Swiss ventured into US, but the death of George Page changed the plan. In 1902, it sold its US-based operations, which paves the way for an eventual merger with Nestlé. Nestle started selling chocolate for the first time when it takes over export sales for Peter & Kohler. Henri Nestle played an important role in the development of milk chocolate from 1875, by supplying his neighbor Daniel Peter with condensed milk, which later helped in developing the first commercial product in the 1880s. Marketing Mix of Nestle Products There are 4 distinctive vital business units within Nestle which are used to manage different food products. a) Beverages – Nestlé wants to brew up interest in one of its oldest brands which is Nescafé instant coffee (Revill, 2014). Nescafe is one of the well-known coffee brands and it belongs to the house of Nestle and is one of the major source of revenue for Nestle. Nestle has a worldwide distribution and has a wide range of variants. In India, Nestle has also launched Nestea. b) Milk and Milk products – Nestle every day, Nestle slim and Nestle Milk maid are some of the milk and milk based products from the house of Nestle. c) Prepared dishes and cooking aides – Prepared dishes and cooking aides is another category of Nestle’s products. The major revenue source of Nestle lies in this segment, which is Maggi Noodles. Maggi is one of the most widely sold ready to cook noodle brands. Maggi
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