New Belgium's Competitive Advantage

New Belgium saw social responsibility as part of a continuing process of building value. Social responsibility helps improve the company’s reputation, and establish long-term relationships with customers and other stakeholders.

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Social responsibility is a great way to not only to make profit; consequently, as well as building a

Company Q is a corporation whose stakeholders have not placed a major emphasis on social responsibility, instead it appears that the primary focus is placed on profit. With their profits on the decline, they are shying away from opportunities to help their community. By placing a higher priority on social responsibility Company Q will have the opportunity to help the community through charitable donations, employee volunteer initiatives, and creating quality jobs for the persons who live in the community. At the same time, Company Q will can also improve their public image and potentially increase profit.

Vancity is a great type of financial institution but also differs from other institutions, it lends money to those who cannot get help from other financial institutions. It is a credit union that provides service to over 500,000 members that has over $17.1 billion in assets. The company focuses more on their customers rather than the revenue. Vancity has to differ themselves from other company’s, they had to make a unique approach on things in which they needed to be on top of their game. Vancity had to see what their competitors had to offer and see where they can offer better service to the community. To start off Vancity has a competitive advantage with their flexibility; they find different approaches to their service and product to satisfy

Over the past decades creating corporate social responsibility has become very important to companies in order to compete in their industries. It has become obvious to the public that corporations have so much power in society; so corporations efforts to improve society has become a necessity to many consumers. Corporate social responsibility is defined in our textbook as, “a business concern for society’s welfare”(Lamb, Hair, McDaniel 2017). When taking a look at Proctor and Gamble and Unilever’s goals to create stronger corporate social responsibility in society I have identified a few major similarities and differences.

A unique characteristic of New Belgium is their commitment to being an environmentally friendly and efficient operation. They are leaders in this area. New Belgium has the world’s first wind powered brewery. They also have a complex wastewater reclamation system that allows

I believe New Belgium’s focus on social responsibility provides key competitive advantage to the company. According to Dave Kemp, New Belgium environmental concern and social responsibility give it a competitive advantage because consumer want to believe and feel good about the product they purchase (Ferrell & Fraedrich, 2010). The consumers want to be part of the environmental and social cause. They are equally concern about environmental issues thus supporting the companies that promote sustainable growth. In 2013, New Belgium generated $190 million in revenue (Eng, 2014). Which is a skyrocket number, as it grew 18 percent in 2013 in craft beer market (Khan, 2015). It is clear that the result of growing market comes from encouraging sustainability

In other words, corporate social responsibility is a serious competitive advantage for NBB. Corporate social responsibility practices are to improve the wellbeing of society. New Belgium’s social responsibilities provide the company with a serious competitive edge because consumers have the desire to believe in and have a positive feeling when it comes to spending their money. The company’s socially responsible vision that gives mainly to its consumers progressively supporting what the company stands for on all levels. Corporate social responsibility operations aid to build corporations and or businesses look troubled about generating a thriving workplace and community to gain participation and keep workers and buyers.

Crown has a commitment to the communities they serve. While they have always focused on creating value for their stakeholder, they’re increasingly aware of their environmental and social responsibilities. For this reason, Crown has incorporated social responsible business practices into their operations. The board understands and believes this approach leads to cost savings, improved innovation and performance that drive shareholder returns. Equally important to them is that they make sure

For New Belgium, social responsibility is the most important competitive advantage they have because it sets the framework and foundation for their entire

The article “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility” by Michael E. Porter and Mark E. Kramer advocates that there is a link between corporate social responsibility (CSR) and competitive advantage, and there is an opportunity for innovation that benefits both the company and society that can result in a win-win positive sum game. Ultimately if your firm does not integrate a CSR program into your business core your competitors will.

Strong ethical approach, social responsibility is seen as strong giving the company positive brand recognition.

The corporate social responsibility for Investcorp is to assess and take responsibility for the company 's effects on environmental and social well-being. Switzerland is one of the countries that holds companies responsible for environmental well-being. The Swiss government imposes their economic actors to assume their responsibilities towards society. This means that the government is reinforcing the position of Swiss enterprises in terms not only of their competitiveness but also with respects to the part they perform in

sourcing pursued with a social purpose” to effect change for communities of persons and environments in need of preservation (Theroux, 1993, p.7). Their financial giving was at the highest level realized by “any U.S. public company” (Theroux, 1993, p.8). By operating the business in a way which valued the contributions of employees at every level and supported all employees (Theroux, 1993, p.8). The main differentiating factor was that the brand valued social steward as highly as it did financial well-being (Theroux, 1993, p.9). A value which is improbable that competitors would be willing or able to duplicate.