New vs Old Yankees Stadium

Over the last 15 years, “sixty-four new major league facilities were built… One high-profile construction deal is Yankee Stadium, which was originally built in 1923 for $2 million (Sanderson).” Two million dollars in 1923 adjusted for inflation is $29,228,452.38. In 2005, the New York Yankees announced plans to build a new stadium. “The construction cost is expected to be around $1.3 billion, which the Yankees will pay for. New York City is projected to spend $220 million on infrastructure and various other improvements across the area (Robertson).”

Having been tasked with developing and implementing a comprehensive marketing and promotional strategy for the Staten Island Yankees, the Class-A short season affiliate of Major League Baseball's famed New York Yankees, the first priority would be to conduct a thorough appraisal of the organization's current situation. Playing within the confines Richmond County Bank Ballpark, a 7,171-seat waterfront stadium on the northernmost tip of Staten Island, the team recorded a total attendance figure of 192,568 in the 2011 season. This figure means the average Staten Island Yankees game drew only 5,663 fans, or just 79% of the ballpark's capacity, which is unacceptable to say the least. Last season was even more disappointing in terms of local support for the team, and as the Staten Island Advance recently reported "Staten Island has seen an estimated 30 percent drop in reported attendance from a year ago, dipping to 3,934 fans per game through the first 22 home contests compared to 5,663 per game during the 2011 season" (Waggoner, 2012). After a 30-45 finish in last year's regular season, in conjunction with the MLB Yankees roster deterioration over the last offseason, it is reasonable to expect a decrease in attendance similar to the 30 per cent loss seen last year unless a concerted effort is made to revitalize fan support and rebuild the Staten Island Yankees brand. The following sales and promotional strategy report will

The current trend in baseball park construction is a retro design, reminiscent of the early years, combined with modern technology. This trend, dubbed “The Construction Era” by Frank Deford of Sports Illustrated, is prominent in three new American League parks: Oriole Park at Camden Yards, Jacobs Field, and The Ballpark at Arlington. The current idea for ballpark construction is to locate the retro style parks in the heart of urban areas. The whole movement was initiated by the construction of Oriole Park at Camden Yards, and it’s radical new design concept.

Eric Liu, the founder and CEO of citizen University and executive director, in “Remember When Public Spaces Didn’t Carry Brand Names?” (1998). Eric Liu is a second generation chinese American that writes autobiographies. He claims that the Yankee Stadium changed in a way that he regrets. The Yankee’s have planned to sell “naming rights” to their Bronx homestead. There has been many memories because that was his childhood. It was disconnecting part of his life. In the Yankee Stadium is where Joe DiMaggio played and that's where his history began. Many things are yet to come to the stadium. Brading is going around everywhere. Some public spaces pay millions of dollars to have a logo to get attention of other people. Public spaces belongs to everyone

Baseball has always been an American sport full of merriment for the whole family, but what lies beyond the rooting, peanuts, and crackerjacks, is a bitter memory for the families who resided in the Chavez Ravine. The Chavez Ravine was located a few miles from downtown Los Angeles. This “poverty stricken” place was home to a tight knit Mexican community. Many families were forced out of their homes kicking and screaming others took the couple of dollars given to them to relocate in order to build federally funded public houses. The Chavez Ravine faced many problems from the remove of its inhabitants to subject of McCarthyism, and finally an unhappy memory to those who lost their homes when the Dodger Stadium was built.

A big reason why the Yankees' future seems bright despite their struggles, is really credited to the new perspective on the game that the Yankees have seemingly adopted.

Back in 1958, a man by the name of Walter O'Malley moved his professional baseball team from Brooklyn to Los Angeles. Although Walter didn’t know it yet, this move would affect the professional sports league in two significant ways. First, it expanded the market for professional sports to cities on the west coast in states like California, and Washington. Second, the relocation also altered the relationship between sports franchise and their communities.

The Yankees Major League Baseball Team founded in Baltimore Maryland in the year 1901. the old team the Orioles, was managed and owned by John McGraw. In 1903, owners and managers of the American League voted to move the team to New York City. They have won 27 World Series sense 1923 through 2009. Babe Ruth (number 3) has made a huge change in baseball,he played in the Yankees for a long time and has inspired people to play baseball. His stats are: home runs 714, bases on balls are 2,062, he was truly a good inspiration and good base ball player for all base ball players and he's just one of the many inspiring people playing baseball in are history.

“At the time of world campion New York Yankees opens their home season” this statement has shown that the field is not a national treasure but it is owed by the New York Yankees. The Bronx homestead has become a valuable history in that place. But after branding by the Yankees, the write has felt a huge part of a soul of society has been taken away. He doesn’t like the field they take on to called with the business name such as Trump Stadium or Time warner Parks to attract people for their own well-being. On the writer’s mind the names of great legends like Joe DiMaggio’s has been insulted which has raged him. “it’s also what is about to happen to Yankees Stadium is part of a deeper, acceleration trend in our society, the relentless branding of public spacing” Liu has showed that public space is a part of the soul and sprite of the community which has be disrupted by the relentless branding by the Yankees. He is enraged towards the word branding which is prevailing problems in today’s world. The wants the public spacing to belong to the people and the community. There are piles of example San Francisco’s fabled Candlestick Park is now 3Com park, the selling of bowl names has reached levels, the conspicuous marking of places and things with corporate names and logos in now everywhere in the civil square. This has made Liu unhappy and raged at the same time. He thinks that

With the location set and the money covered, the stadium needed a name. The city wanted to dedicate the stadium in honor of veterans who have defended America’s freedom since its inception in Philadelphia on July 4, 1776. One such was War Veterans Stadium, but wasn’t quite right seeing how it was strongly opposed by anti-war activist. So, Veterans Stadium had a better ring to it and was approved in March of 1970. Now, with a name figured out next was to build the beast. In came Hugh Stubbins & Associates to lead the design and construction would conducted by McCloskey & Co. The design feature 62,000 seats within seven different seating levels. The lower stands housed

After an eye opening come across after the Los Angeles Dodgers spent nearly two billion dollars just on sales at the ballpark, the Bloomberg News spent nine months gathering and evaluating the numbers and statistics behind the business to in fact to see how much goes on behind the diamond. To put it into perspective, most fans of baseball would believe that whoever would win the World Series on any given year, that they would in fact be the most valuable team in baseball. In point, that is the total opposite. You

Freshly cut grass with a large diamond of dirt and the bottom surrounded by many bleachers. Fans packed outside waiting for the gates to be opened. And then there is a click, stadium workers open the gates and fans rush in with their hats, jerseys, posters, and more. The seats soon fill and the empty stadium turns into a packed one. The same happens everyday during baseball season at AT&T Park the home of the San Francisco Giants. For most this wasn’t their first time going to a baseball game but for me it was.

When we arrived the baseball park, it was so magnificent. There were no seat was empty, and everybody shouted for the players. Additionally, our game cry was “let’s go royals”. The building is beauteous

Boasting brand new top-of-the-line amenities - including seating, lighting, sound, food and more, the newly renovated Madison Square Garden is a multi-purpose indoor arena in midtown situated atop Pennsylvania Station. The Garden is used for pro basketball and ice hockey, as well as boxing, concerts, ice shows, circuses, and more. Since opening in 1968, it's the oldest, and most active major sporting facility in the New York metropolitan

“I’ve been a Yankees fan since I was 3 years old and I’ve never been to a baseball game.”