Case Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike, Inc. on May 30, 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products, such as Cole
Nike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges?
Case Study- Nike 1. Discuss how Nike's growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap more
paper will examine how “NIKE Inc., came under scrutiny for various unethical practices, during its global expansion. The writer will further explain the impacts of the company strategy along with the company’s response to the situation. This paper will conclude with the author's opinion on the “NIKE” response of this case and the authors bias on the consequences of the company’s supposed action to recommendations made. The problem According to the case study presented by Richard M.
Corporation Case Study: Nike What is it? NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S., six employee networks focus attention on important communities within Nike. The intended
Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the world's leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities
Nike Inc. Cost of Capital Case Study Nike was known Blue Ribbon Sports (BRS) that was found in 1964 by Bill Bowerman and Phil Knight. They came up with the new idea of lighter weight training shoes that had a soft and flexible outsole for fraction in 1971. Nike case background: Kimi Ford, the manager of the North Point Large Cap Fund invested in Fortune 500 companies; Nike started to experience loss, decline in sales growth, decline in share market and profit because of supply chain issue. On June
in some cases, boycotts. Beder (2002) reported that Nike has lost significant shares in 1997 after being exposed of utilising ‘sweatshops’ —subpar/ inhumane working environments— and child labour. Under heavy criticism and suffering from diminished sales, Nike was forced to reevaluate its approach and rebuild its reputation by actively seeking endorsement from non-governmental organisations (e.g. the Fair Labor Association) and rectifying their mistakes (Beder, 2002). It is obvious that Nike fared
track athlete Phil Knight and his coach Bill Bowerman started Blue Ribbon Sports, a distribution company for what are known today as Asics shoes. In 1971, Blue Ribbon Sports began designing and selling their own shoes and changed their name to Nike. Nike is no stranger to bad press and highlighted in a 2014 Business Insider article written by Lara O'Reilly, she mentions a few of the bold moves they made over the years that have garnered attention, starting with the change of their name. Another
This is what Nike faced in the 1980’s when they expanded by outsourcing their production Asia, 86% of their production housed primarily in Korea and Taiwan by 1986, (Locke, 2002) with only 17% remaining in the US by the end of the 1990’s. By manufacturing off-shores in low-wage countries, Nike garnered the nickname “Sweat Shop” as most people in the 1990’s believed their practices to be unethical. For the ones calling the shots at Nike in the 1980’s and 1990’s, was this just another case of “desperate