Essay on Nike Marketing Plan

But still Nike’s core business was athletic running shoes. But growth in sales in 2003 was not very large. Only the women tennis casual footwear was experiencing significant growth. But this was due to the fact that the casual lifestyle segment was gaining popularity at that moment.

The Nike mission is "to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete." As long as there are athletes, there will be Nike.

In order for Nike Go to be successful in the sports and energy drinks market,

This event is watched by millions of people and some, if not most or all, of the athletes wear the Nike brand. This proves the sociological imagination factor of the Nike shoe because maybe people who wear or want to buy the shoe genuinely like the style, comfort or feel of the shoe. However, this brand in general, is highly influential over society in the workout world, sport world, fashion world, etc. The Nike shoe has become a symbol within professional sports and also throughout society as a

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Nike Corporation has identified possible competitors as any sneaker that shares our product market and targets this market with a very similar product or service. When this situation exists, it’s important to divide the market into segments so opportunities are maximized. Maximizing opportunities can ensure that a company has implemented a well-designed and well-suited marketing mix. This correct marketing mix ensures the competitive advantage is retained and increased. Profitability

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

The article entitled Under Armour Overtakes Adidas in U.S. Sportswear market, written by Germano, claims that Nike is number one seller of sportswear & footwear in the US market followed by Under Armor. Adidas was directly behind Nike in the US market yet it lost its No. 2 position in the acutely focused U.S. sportswear advertise a year ago to Under Armor Inc., which expanded both clothing and footwear deals at its German adversary's cost. Nike has long held the top roost in U.S. offers of sweats and tennis shoes, with its Nike and Jordan brands representing more than 90% of the American business sector for basketball shoes. Be that as it may, both the footwear and attire divisions of Nike and Under Armor expanded their piece of the overall

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

The sportswear industry is very price sensitive and most competitors prices are about the same. Nike sells its products in Nike shops and the selling of its products direct to the consumers conflicts with other resellers of the brand. Most of Nike’s earnings are derived from selling into retailers.

Seeking Behaviour Although Nike is the market leader in sports shoes, this doesn't guarantee consumers will switch to competitors alternatives. There are consumers who switch brands in an attempt to be different. This is often due to changes in fashion 4.6 Consumer Decision Making in the sports shoe market, for a running shoe: Total Set

    Nike’s sales have been a major indicator of their success in the footwear industry designating themselves as the number one competitor. Nike has been a top brand in the footwear industry and their records verify this information accordingly. For instance, in 2015, Nike's net income

The company markets its products under its own brand which includes Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Air Max, Nike Skateboarding and its subsidiaries including Brand Jordan, Hurley International, and Converse. Among the newer product lines, Nike sells a line of performance equipment that focuses on the brand including sports balls, eyewear, timepieces, skates, cleats, bats, gloves, and other equipment designed for sporting activities. Nike’s most popular products and services include the following:

Through its celebrity endorsements, the company has leverage against its competitors such as Adidas. While some of the companies in the industry sponsor games to expound brand recognition, it is noted that Nike concentrates on individuals that can enhance their prevalence in the market (Wilson, 42). Thus, there increase in valuable coverage as opposed to the other institutions. Additionally, the distinct designs and distribution strategy is effective in that many people feel the need to use the products in different frontiers. For instance, tennis, volleyball and football players have designs of the products that they can use in different stages. Due to the availability of varieties, the company has leverage in that it can trounce its