Essay on Nike Marketing Plan

Bill Bowerman and Phil Knight started Nike Inc. in 1971, formally known as Blue Ribbon Sports. Bill Bowerman was a former track and field coach at the University of Oregon, and Phil Knight was a student-athlete at the University of Oregon. After numerous years of supplying under Blue Ribbon Sports, the two decided to enter the athletic shoe manufacturing business. The first employee of the company was Jeff Johnson, who helped them with branding what is known today as NIKE Inc.

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Economically, these shoes are not the cheapest kind to get, however people will continue to buy them because of the popularity and the role of the Nike shoe in society. Even the Nike symbol alone reminds people of sports and athletes. Nike has professional athletes who are admired by millions of people appear in their commercials. By doing this they are saying this person wears Nike, and that everyone else should too. This also can give the hope that if you wear this Nike shoe you will be just as good as this professional athlete that you admire.

    Nike’s sales have been a major indicator of their success in the footwear industry designating themselves as the number one competitor. Nike has been a top brand in the footwear industry and their records verify this information accordingly. For instance, in 2015, Nike's net income

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for

Around the world, people of all cultures are increasing their participation in fitness activities. All are motivated by the common desire for athletic and personal excellence. Nike, a simple sneaker company to many newspaper readers is transforming into an international consumer products company. The payoff from overcoming all these challenges can be seen in our 1991 international growth of 80 percent to $862 million in revenues. Nike is the famous franchises in the world that sells sportwear for all ages.nike is also one of the major manufacturers of sport equipment but it is the most famous for their athletic shoes and apparel.

Nike as one of the most popular brand among sports always has gone a step forward in the pursuit of meeting the needs of its athletes. The high technology used in its products is something that can be seen in the performance of these products. Nike strives to take chances in innovation so that they can exceed limitations and do what was previously

To this point Nike has been able to resolve these issues and fight off most of the threats it has encountered. They will be able to do this as long as they maintain their strong management and leadership team, maintain their strong customer loyalty, maintain their dominant presence on social media and through e-commerce, continue to provide an innovative and a diverse range of products, and if their brand recognition and image remain high. If they can do all of this or “Just do it!” they will continue to be the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports

Nike Corporation has identified possible competitors as any sneaker that shares our product market and targets this market with a very similar product or service. When this situation exists, it’s important to divide the market into segments so opportunities are maximized. Maximizing opportunities can ensure that a company has implemented a well-designed and well-suited marketing mix. This correct marketing mix ensures the competitive advantage is retained and increased. Profitability

The article entitled Under Armour Overtakes Adidas in U.S. Sportswear market, written by Germano, claims that Nike is number one seller of sportswear & footwear in the US market followed by Under Armor. Adidas was directly behind Nike in the US market yet it lost its No. 2 position in the acutely focused U.S. sportswear advertise a year ago to Under Armor Inc., which expanded both clothing and footwear deals at its German adversary's cost. Nike has long held the top roost in U.S. offers of sweats and tennis shoes, with its Nike and Jordan brands representing more than 90% of the American business sector for basketball shoes. Be that as it may, both the footwear and attire divisions of Nike and Under Armor expanded their piece of the overall

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

In order for Nike Go to be successful in the sports and energy drinks market,

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.