CSR or ”Corporate Social Responsibility” is a very important keyword for companies these days. Consumers are being more and more aware and conscious about where their clothes come from and how they are made. Consumers also put a lot of thought into where their food comes from, and how it has been produced and treated before it is served at the dinner table. With other words, consumers are demanding better quality and greater responsibility from the companies, than ever before. The consumers of the companies have never demanded as much as they do today from them, and never have companies needed put so much thought in their supply chains and to take this much responsibility for their production and their products. But improving sustainability …show more content…
They had to step up their game and change it. Nike started off by moving past the labor issues. Simon Zadek, the senior fellow at the Global Green Growth Institute and the International Institute of Sustainable Development, said that: “The company is participating in, facilitating, convening and financing initiatives to improve worker conditions in global supply chains”. Nike started some campaigns which put a focus on important crisis or issues. Their “Lace Up, Save Lives”-campaign, and their “Girl effect”- campaign boosted consumers believe in Nike improving themselves. By starting those campaigns and initiatives Nike reversed their current situation and changed their consumers view in the company. They regained their brand and made it even stronger, which led to regaining their consumer's trust. They were now able to reverse their situation and to get people’s attention away from the child labor shitstorm that had been going on. They did this by reaching out to their consumers and showing that they actually care about sustainability, being environmentally friendly, and that they realized, that they have a responsibly as a company. This had a positive effect on their customers and also on Nike's
Click here to unlock this and over one million essaysGet Access
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom
Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social
A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide. The Swoosh logo at the side of each shoe is intended to represent the wing of the Greek Goddess Nike. The vibrant spirit of this ancient goddess has bridged the gap between
One major key component that allowed Nike to get to the elite status they are today would have to be the expectations they have for their employees. In their code of ethics book they clearly state on the fifth page that “every employee must reflect standards of honesty, loyalty, trustworthiness, fairness, concern for others and accountability” (NIKE Code of Ethics). These expectations of their employees shows how much Nike values its company, and it ensures every employee knows what is expected of them. None of these expectations has hindered Nike’s ability to get employees. Most, if not all, of Nike’s employees claim there’s a great work environment at Nike, which all starts with the expectations they put on them in the beginning.
Nike is the English version of the name of the Greek goddess Nike, which, according to legend, helped the Greeks to win on the battlefield. The American company Nike has transferred this meaning to their products - shoes, which help to achieve great sporting achievements. History of the brand had started with a search for the founders of the niche of sports footwear in the US market, which was free that time. In the early 60-is of Bill Bowerman and Phil Knight founded the company, the initial capital of it was $ 1,000. Phil Knight decided to develop high quality sports shoes in the United States, produced in Asia and sold in the United States. The company originally existed under the name Blue Ribbon Sports, but in 1971
Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike.
Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
Corporate social responsibility(CSR) is an obligation to make choices and take actions that will contribute to the welfare and interests of society, not just the organization. Many businesses are started to create a better world by helping to have more focus on the effect of environment on society than generating money. The idea includes Conscious Capitalism, Sustainability, and Benefit Corporation. Conscious capitalism is the organizational policies and practices which help in enhancing the success of a company and improve the economic and social conditions of the communities in which the company operates. The concept is developing strategies to embrace the philosophy. It gives higher preference to communities, employees,customers,and suppliers
I have been waiting for the Lebron342s for over a year! I come to get the mail everyday to see if I got my shoes. I'm disappointed every time I look because they aren't there, I paid 200 dollars for these shoes, and I also paid for 2 day shipping so they should be here. If they not here by tomorrow I will sue. However I will not sue if you send me an apology handwritten also my shoes.
Currently, the public right is getting more and more people to recognize in order to create a fair society. Not only the right to have fair trade, but also the opportunity to access the natural environment are the issues that people are care for. Corporate Social Responsibility(CSR) is a fame that encourages the company to consider the environment, financial and social issues into all their work of operations. Pret A Manger and Burgerville are the famous fast food company around the world. They also have high reputation to be excellent CSR company as they have done a lot for our community, environment and their employees, as well as the quality of food. There are some similarity and difference
If I were dealing with the same issues that Nike experienced, I would have probably done the same thing that they did. The need to get the suppliers and factories to adhere to save and fair treatment of the employees along with a decent wage would be my first priority. To openly talk to the press, customers or whoever would listen and inform then that yes, the ball was dropped and we have problems, but we are working on correcting the problems and then outline the steps that were being taken to resolve the issues. I grew up in Oregon and have heard numerous times how the company started. I know people who work in the corporate office and Nike treats their employees in the United States very good.
1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization. Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages
CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.
One of the leading companies that adopted CSR as a pioneer of ethic is The Body Shop. The company has used CSR as a competitive strategy in order to succeed in business. The shop owner knows what she does best. So, products are developed based on a specific group of customers in order to create a strong brand preferences and unique way with a perception of enormous customer groups, called sustainability ideals. The source of The Body Shop success is to utilize the benefits of CSR by selling products based on natural ingredients, paying a fair price and no testing on animal. According to porter (1985), he claimed that sustainability of differentiation depends on two things: "it is continued perceived value to buyers and the lack of competitor ability to imitate it" (Porter 1985 cited in Mallin 2009, p.71). It requires a transparency of work process with stakeholders. From this example, it explains why CSR is important to modern businesses like The Body Shop (Mallin 2009, pp.59-78),(Kwapong 2005, p.89).