Nintendo Case Analysis

2846 Words Apr 18th, 2012 12 Pages
Nintendo Case Analysis

Case Analysis
The Nintendo Case Analysis revolves around Nintendo Canada’s President Peter
MacDougall anticipating the launch of the Game Boy Color which would become effective on
November 23, 1998. Essentially, the Game Boy Color was viewed as one of the most important launches in the history of Nintendo’s gaming industry since the product was also introduced in
North America and Europe respectively. According to the article, “Game Boy was arguably the most successful gaming platform in history, boasting sales of more than 70 million units during its almost 10-year life in a highly fickle and competitive market.” Hence, Nintendo gained significant access in the marketplace regarding the handheld games
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The following table illustrates, strengths, weaknesses, threats, and opportunities for Nintendo based upon a volatile marketplace in relation to competition.
Opportunities
Opportunities
Weaknesses
Weaknesses 1) Third party developers spent fewer marketing dollars in the Canadian market due to its diminutive size. 2) Competitor Sony PlayStation appeared to gain a competitive advantage in the marketplace when third party developers perceived them as profitable in the market. 3) Other opportunities for competitors were available in a larger console market.

4) Third party developers spent fewer marketing dollars in the Canadian market due to its diminutive size. 5) Competitor Sony PlayStation appeared to gain a competitive advantage in the marketplace when third party developers perceived them as profitable in the market. 6) Other opportunities for competitors were available in a larger console market.

1) Super Nintendo Entertainment System was upgraded providing the opportunity for Game Boy games to be played on this system. 2) Point-of-purchase materials were promoted to retailers making Nintendo’s product more accessible.

3) Super Nintendo Entertainment System was upgraded providing the opportunity for Game Boy games to be played on this system. 4) Point-of-purchase materials were promoted to retailers making Nintendo’s

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