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Niss A Leading Japanese Automotive Company

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Introduction In 2000 , Nissan - a leading Japanese automotive company announced it would build an automotive plant in Canton Mississippi. The construction of the 3 million sq ft assembly plant - which was later expanded to 4 million sq ft. was expected to employ almost 4000 workers. And produce 250,000 cars per year , beginning 2003. The announcement of Nissan’s decision to build a plant in Mississippi came at a hefty price. Mississippi legislators approved $363 million worth incentives to Nissan - excluding other financial benefits that were awarded to Nissan and its tier 2 suppliers. This initiative was to further enhance Mississippi’s competitiveness to attract Nissan through the provision of physical infrastructure. Approximately $40.4 million was for site improvements while $80 million for recruiting and training. The magnitude of incentives - which was solely based on an impact conducted by the Goodmans Group, have been a contentious issue. This study provides in depth analysis of the ………………………………. First, the study gives a recap of events surrounding the Nissan deal, followed by an examination of the Goodman Group’s impact study. Finally, a post facto analysis is conducted to ascertain the accuracy of the initial impact, especially its projection on job creation, income. Brief History 3 pages single spaced Nissan’s decision to build its second plant in the US came as a surprise to many industry players, especially considering the company was on the verge of

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