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Norstorm

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“Norstrom: How to Succeed by Selling One

Charisse Drysdale
MKT 100
January 28, 2011

1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.
I would classify Nordstrom’s as a specialty store due to the fact that their service levels are high, assortment is narrow, price would be moderate to high, and the gross margin is high. Also, a statement from the case study from Industry observer Lior Arussy calls Nordstrom’s business strategy “greed through love.” Nordstrom’s shares the same characteristics as Neiman Marcus, Bloomingdale’s, Macy’s, Saks Fifth Avenue and Lord and Taylor’s. While it is pricier to shop for clothes and home décor at these …show more content…

The company now aims for a “seamless” shopping experience across all sales channels, whether mail order, online, or in-store.

5. Discuss how the competition has changed in recent years, along with consumer expectations
The competition has changed over the years from direct retailing; we are no longer in the age when there were sales people that had to go door to door, office to office and having home sales. Now a day’s people are using the internet to do most of their shopping. Customer expects to get the same service they would receive if they were in the stores as they would receive if they were shopping online. Companies are coming up with new ways every day to get their product out to the customers. It all balls down to the retailer keeping up with the demands of the consumer, who want things done in a simple and easy way, without leaving their homes or offices. There are so many avenues the retail has to consider to reach the consumer in this age, shopping on the internet, mobile shopping, direct mail, and catalogs. The marketing efforts by companies clearly show that each company aims toward a different audience.

References

Grewel, D., & Levy, M. (2008). Marketing (Second Edition). New York: McGraw-Hill Irwin.

Nordstrom Inc. and Subsidiaries. (2002). Annual Report 2002. Retrieved August 4, 2009, from about.nordstrom.com: http://about.nordstrom.com/aboutus/investor/ar/2002/NOR2002AR.pdf

Nordstrom 's. (2009).

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