Notes On Hospitality And Yield Management

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ASSESSMENT 1 – INDIVIDUAL ASSIGNMENT Student Name: Arjun Bhardwaj (100509200) Course Name: Bachelor of Hospitality Management Course Code: BHM11 Subject Name: Hospitality and Yield Management Subject Code: BHM208 Assignment title/Item: Yield Management Case Analysis and Report / Individual Assignment Word Count Limit: 2,000 Weighting: 25% Semester/Trimester: Semester 2, 2015 Lecturer/Tutor: Peter Moran Due date: Week 5, I certify that the assignment made is an original work produced by me with correct references and citations. Table of Contents Page no 1 - Executive summary, Introduction and description of business and competitors Page no 2 - Business facilities and…show more content…
The basic concept of yield management in the hotel industry is that during periods of high demand for the hotel rooms the prices are set at the highest rate so as to maximise revenue; and the times of lower demand the rate are set so as to encourage occupancy (Jeremy R. Huyton & Sarah Thomas 2012 P 256). Description of the Business and competitors: Ramada Encore is a 3 star hotel property located in Dandenong suburb of Victoria opposite busy shopping centre called Dandenong plaza and has a unique blend of contemporary design and exceptional hospitality. Ramada Encore prides itself on setting new standards, providing our guests complimentary secure undercover parking, in-room Internet access and wireless high speed connectivity to all public areas, and in-room tea and coffee making facilities. . The design is fresh, stylish, vibrant and upbeat, offering 108 comfortable guest rooms suited to the corporate and leisure traveller. (Ramada encore, 2015). Facilities: Café & Bar, 24-hour reception and business centre with Wireless internet access throughout the ground floor hub. Onsite Gymnasium equipped with bikes, treadmill and weights and Conference facilities for 5 to 120 people with Complimentary secure on-site undercover car parking Airport bus drop-off and pick-up facilities Express check out and laundry facilities Wheelchair accessible reception and rooms Non-smoking disabled rooms Offering all day dining, the Coffee Bar
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