Companies and corporations use many different tactics to ensnare their intended audience’s attention. Utilizing everything from fancy fonts and alluring colors, to humorous or abstract imaging. They try to connect to you in a personal manner utilizing ethics, logic and emotional allure to try and gain your support for their interests and ideals. Art, media, and aesthetics are all part of visual rhetoric, you will also find the three artistic proofs (ethos, logos, and pathos which I will further elaborate on in a moment), which are different persuasion mechanisms, utilized on web pages. The Oregon Health & Science University, commonly referred to as OHSU, applies these very same tactics to draw people into exploring their website. Utilizing a calming color scheme with friendly and easily understandable phrasing and their use of a clean and simplistic layout makes navigation easy, allowing users to quickly find useful and updated information.
Let’s start with ethical appeal, or ethos. By glossing over OHSU’s website, you can see that this is both demonstrated and well-used throughout the various pages. Each page has been tailored to its’ intended audience, the language and vocabulary utilized are appropriately adjusted, so that it can be read and understood effortlessly. As both a University and a Hospital, ethical appeal is immensely imperative, whether for prospective students, patients, doctors or other staff, people shy away from organizations that they do not perceive to
In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and
Do traffic signals make a difference when drivers are conducting their vehicles? In U.K. the roads have less signs and are smaller roads than in the United States. The United States has great amounts of traffic signals and symbols all over the road to make the driver more aware. In the U.K. accidents do occur but not that often has in the United States. In the Unites States every second there is huge amounts of accidents going on over the nation. John Staddon in his magazine article “Distracting Miss Daisy” tries to persuade that traffic control is making traffic more dangerous because we do not pay attention to the road, but to the signals.
In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.
The primary election for the Eastern Band of Cherokee Indians is to be held Thursday, September 3, 2015. This momentous occasion happens every four years. The elected chief and officials, such as council members, can run for office for as long as they see fit, for there is no term limit. Our past chief, Michell Hicks, was in office three consecutive terms for a total of twelve years. This year Hicks has decided to step down and the new candidates for chief are Patrick Lambert and Gene “Tunney” Crowe. These new candidates must be able to fill the role of a generous and successful leader to those of the Cherokee nation. The platforms of both Lambert and Crowe are used to persuade the public to vote in their favor and are extremely versed in the
In this lengthy article “Guns Don’t Kill People, the Mentally Ill Do,” that was published in the Townhall Daily, the author, Ann Coulter, argues about a major prevailing issue today, gun control. She believes the problem isn’t the guns themselves, but the mentally disturbed people. Coulter credits the declining mental health system as the main setback. She supports her argument by providing tragic examples from mass shootings that took place in the past. One example was the 2011 shooting that took place in Tucson, Arizona where the shopping mall shooter, Jared Loughner was so obviously disturbed that he stated “If I stay long enough to make the
In response to Geoffrey Shepherd's article “It’s clear the US should not have bombed Hiroshima and Nagasaki”. Shepard tries to pull us into his claim by using pathos, logos, and ethos. He uses estimates of 500,000 Japanese soldiers died from the atomic bomb. Then Geoffrey begins to state that we had an alternative spot to drop the bombs, the alternate spot we could’ve dropped the bomb would have been Tokyo Bay. It was idle and estimated that less lives would’ve been taken and would showed more of a threat to the Japanese leaders.
For my third writing project, I have decided to create a research proposal, directed at the USC Rossier School of Education in order to get them to accept my dissertation examining the gentrifying effects of neighborhood preference in charter school lottery systems. This proposal is effective because it employs rhetorical strategies appropriate for the target audience – in this case, a committee of professors that are knowledgeable about the subject of the proposed dissertation. These rhetorical strategies include the structure of the document, stylistic choices such as academic diction and tone, and the choices regarding the content of the proposal.
Larry Karson, of the University of Houston’s Department of criminal justice, wrote his article about how a Grand Jury gets put together in the state of Texas. He clearly explains the process of picking the members for the Grand and Petit Jury and compares these processes with each other. Like two of the other articles I have mentioned, this article also explains the historical background and how Grand juries first started. It goes into depth of how racial discrimination in the Texas juries plays a roll with the proper functioning of the juries and how this problem can be averted.
Dennis P. Kimbo once said, “Life is 10% what happens to us and 90% how we react to it.” Despite the numerous obstacles of life, people can choose how they react. Today, many people are faced with the obstacle of life threatening diseases. By some diseases being incurable, the cloud of only having so much longer to live hangs over them. As a result, some may choose the option of euthanasia if it is available. In the contrasting pieces of writing, Kara Tippetts use of ethos about euthanasia is more convincing than Brittany Maynard use of logos.
A rhetorical aim that illustrates that issues on gun control would be to analyze and interpret. Suggested from the two articles; “Why the U.S. is No. 1 – in mass shootings”, and Not just guns: New study looks at why the U.S. is No. 1 in mass shootings, most mass shootings are a result of the deteriorating American Dream. The rhetorical aim, analyze and interpret”, offer readers a different approach on a specific subject matter. For instance, prior to reading the two texts on America’s advancing gun control issues, it was believed that mental illness would be the root cause for mass shootings. However, these two articles have offered different insight on why America is the leading country of mass shootings. Fame, can persuade Americans into
The separation of church and state is an ongoing debate that effects everyone, even if you are not aware of it. There are many arguments to this debate, and both sides are heavily supported. I will be analyzing two sources that support the separation of church and state but used two different forms of rhetoric to support the separation.
English classes are very important if you want to pursuit your academic goal, and there are a lot of things that I learned about academic writing in this semester. At first, I thought that it was going to be easy as long as I kept doing my brief assignments on time and showing up in classes. However, I was wrong, English is hard, especially if you are an international student because the methods of writing an essay are different. Though, I decided to take English 1301 because I wanted to be able to write something that would make it easier for a reader to understand, and of course to make me get good grades in other classes assignments. Also, because I didn’t know the difference between writing a rhetorical analysis essay and writing a normal
Since before the moon launch, America has been infatuated with winning at any cost. This competitive nature translates from war rooms to athletic fields to the top of corporate ladders. If this is truly our nation’s identity, then why have we not constructed a space elevator? A space elevator is one of the more extravagant ideas from sci-fi and now is being thought of by the capitol of our beloved country. The US must take the initiative and build a space elevator, allowing travel into space at a cheaper price, act as a symbol of greatness for our country, and carry payloads of 11,193kg at once (allowing eight climbers to be sent up by the tether (Chang 2011)) [cumulative sentence]. The thought that an elevator could, or even should, stretch from the Earth into space, allowing people to ride a capsule into orbit baffles many, yet there are
In Bj Gallagher’s article “Donald Trump Is the Epitome of Everything the World Detests -- And Admires -- About America”(Sep.2, 2015), She Implies the positive and negative attributes in Donald Trump, and whether you should vote for him or not. Gallagher first demonstrates by showing the negatives of Donald Trump and his “arrogance” in an article written by Paul Thomas; Gallagher then argued the positive, admirable side of him by comparing his life to one we would all like to live, and to conclude she suggests that Trump is a “fresh breath of air” for millions of Americans by demonstrate that he is unique compared to past presidential leaders. Her purpose is to surpass his brash ego in order to to show he is worth putting your trust in.
Have you ever noticed that the problem in our world has been greed and ignorance since the beginning of history? Stephen Hawking, a theoretical physicist diagnosed with ALS, once stated, “We are in danger of destroying ourselves by our greed and stupidity. We cannot remain looking inwards at ourselves on this small and increasingly polluted and overcrowded planet.”, arguing that the world is being demolished because of selfishness and the belief of superiority that is bestowed upon the human race. Hawking’s argument supports realization of destruction, which relates to the pre-civil war era, “The Diary of Anne Frank”, and the LGBT+ community and allies because each group of people are being terrorized by other people who believe they are superior