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Opportunities And Strengths And PEST Analysis: SWOT Analysis

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SWOT Due to its conceptual simplicity, SWOT analysis or analysis of strengths, opportunities, weaknesses and treasures has become easily applicable for managers and equally prone to misuse. For its holding does not require any extensive database, no formal training. Anyone who is even slightly familiar with the company and has an idea of the market can make a simple SWOT. To achieve better results, it is necessary to follow few steps: • To divide company’s activities into the segments. It is necessary to carefully define the scope of each of the SWOT analysis. Companies often conduct a general analysis, covering the whole of their business. Most likely, it will be too generalized and useless for managers who are interested in opportunities in specific markets or segments. • To understand the differences between the elements of SWOT. Strengths and weaknesses are the internal features of the company, therefore, it could be controlled by a company. Opportunities and threats related to the characteristics of the market environment and are beyond the influence of the organization. Moreover, strengths and opportunities are should be considered as helpful for organization, while weaknesses and treats as harmful. • It is …show more content…

PEST analysis is a method for the analysis of the macro environment (external environment) of the enterprise. Methods of PEST analysis is often used to evaluate the key market trends in the industry, and the results of PEST analysis can be used to determine the list of the threats and opportunities in the preparation of a SWOT analysis of the company. PEST Analysis is a tool for long-term strategic planning and prepared for 3-5 years ahead, with yearly updates. It includes such elements as political, economical, social and technology that make an impact on the

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