Optical Distortion Inc Case Study

From the analysis above, the target consumers of ODI should be medium and large farms.

The farmer’s future endorsement of the lens approach would then be invaluable in generating interest from potential customers. As a means of attracting the participation of the first one or two trial farms, ODI could offer free lenses for up to 1000 birds, including insertion labor.

1) - What characteristics of the ODI contacts are likely to make it appealing/unappealing to chicken farmers

There is a market trend of supply and demand in an economy and this is measured through the equilibrium process and the actors that affect supply and demand. The farmers are the market suppliers and hence they determine their produce by measuring the equilibrium market prices and quantities. The suppliers are aware that when the prices of commodity increases the demand of the same commodity decrease and when demand increases supply decreases until the market reaches an equilibrium point. There are various factors that affect

Many factory farms are owned by corporations, who have the funds to invest in their farms to make them better than their competition. They’re able to sell their products at a lower price due to their efficiency and as a result, many groceries and supermarkets choose to buy from them rather than more expensive rivals. This poses a threat to smaller farms, that for the most part don't have expensive equipment or larger spaces. Therefore, they can’t compete with their larger and technologically advanced rivals.

The inception of Optical Distortion Inc (ODI) started with a discovery in 1962 by Robert Garrison who noticed that chickens with limited visibility were considerably more economical to farm. These chickens had lower mortality due to reduced cannibalization and were more tractable.

Optical Distortion Inc.(ODI) is a small new company, not yet in business, with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting, positioning and optimal pricing to launch its new product.

As products arise and technology progresses, learning how to segment the market and appropriately reach them has become a systematic process that can yield greater clarity of opportunities to pursue. While many “solutions” have come about purely by accident and may have the potential for market success on its own, seeking opportunities and properly strategizing can ensure the long-term feasibility of an organization or its product. For Optical Distortion, understanding the profitability of and reception to their product is a challenging, but necessary step in executing this newfound remedy.

Some of the advantages of an initial high pricing strategy are: 1) the high initial price does not attract competitors from the market 2) it communicates the image of a quality product 3) can extract the maximum revenues from the market while facing no competition from other vendors, 4) leaves room for initial promotions or bulk discounts. By 1979 ODI would have already gained enough market-share to effectively use economies of scale to bring down their average costs allowing them to further lower their prices. A lower price will discourage firms from entering the market as potential competition.

Farming has transformed so much over the years. Six thousand years ago, farmers had holding pens and growing fields (Shmaefsky 1). In today's world farming is not that simple. Since farming has transformed, larger operations are taking away a lot of the mom and pop farms, and making them big industrial farms. Another change is the restaurant industry, which grew in the 1950s, causing the need for more crops, but in a shorter amount of time (Shmaefsky 37). Farmers are using Genetically Modified Organisms to farm more and at a quicker rate.

The world of commercial farming is like a bureaucracy, the individual farms in the United States are being controlled by organizations and industries that provide products for profitability. The escalation of the US agriculture has been stimulated by a partnership of farming industry within multinational corporations and the bureaucrats within the agricultural sector. Their ambitions, interests, and goals have shaped the course of the agricultural development. Furthermore, it has been the strategies of industrialists, researchers, and bureaucrats that have directed the development and mechanization of the farms (Casey et al., 2015). They have also promoted the supposed efficacy at the cost of public, actual efficiency, and amount of the cost of the quality

The world population is growing faster than ever thanks in part to improved food growth. Large production farms ensure that food is inexpensive and accessible to millions of people.

When farming comes to a decision. It’s a game of “What if?” You cant really decide on anything and expect it to work absolutely perfect. It will have its flaws. Like if you have to decide between two different types of pesticides, It can be more effective if the ground is wet. But it wont work as well if the ground is very dry. Its decisions like that. Farming is really never a guarantee. It can either hurt your crops or give your crops a boost. Depending on the climate, The weather, and the chemicals you put on the crops. The implications that can happen are either drastic, or great. It can cost

Small farmers have been forced to have at least 70 % of their farm products from Monsanto Company. Farmers that did not adhere to this ideation were segregated and their products lacked market as the company flooded local markets with similar products. These farmers ended

In contrast, establishing an ideal process of our business is the major task for the commitment. There will be different farms for our different agro products in different districts of Bangladesh. Following farms will be established: