1/11/2015
[Type the document subtitle] | Aishwarya Dilkusha & Nikhita Saxena
Table of Contents
ABOUT THE COMPANY 3
Board of Directors 4
Bajaj Auto History 4
Organisation Structure of Bajaj Auto 5
Timeline of Achievements 6
AN Introduction to Bajaj Global Automobile Industry 7
GLOBAL OVERSEAS MARKET “OPPORTUNITIES & CHALLENGES” 10
Bajaj Auto Global CAGR Overview 12
Global Competitors of Bajaj 13
Global Two Wheeler Market Driven by Asia 13
International Strategy & Business Approach BAL (BAJAJ Auto Limited) 14
ABOUT THE COMPANY
• Bajaj Auto is world's fourth largest two- and three- wheeler manufacturer. Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia,
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• 1948 - Sales in India commence by importing two- and three-wheelers.
• 1959 - Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.
• 1960 - Bajaj Auto becomes a pub lic limited company. Bhoomi Poojan of Akurdi Plant.
• 1970 - Bajaj Auto rolls out its 100,000th vehicle.
• 1971 - The three-wheeler goods carrier is introduced.
• 1972 - The Bajaj Chetak is introduced.
• 1975 - BAL & Maharashtra Scooters Ltd. joint venture.
• 1976 - The Bajaj Super is introduced.
• 1977 - The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year.
• November 29, 1995 - Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year.
• 1997 - The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
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Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle. Bajaj Discover 135 DTS-i Upgrade Launched. Bajaj Pulsar 220 bags IMOTY award
• 2009 - Bajaj Pulsar 150 & 180 upgrade launched. Bajaj XCD 135 DTS-Si launched
An Introduction to Bajaj Global Automobile Industry
Global automobile industry can be divided into several segments namely two-wheelers (motorcycles, geared and ungeared scooters and mopeds), three wheelers, commercial vehicles (light, medium and heavy), passenger cars, utility vehicles (UVs) and tractors. Segments in the global two wheeler industry comprise of the following: • The global two wheeler industry has witnessed high growth potential in the past five years. It is estimated that the industry growth shall be US $93.7 billion by year 2017. Compounded Annual Growth Rate (CAGR) of 4.9 % in the next five years is expected. Overall, the global scooter market has observed a robust growth during the year 2010-2011 which can be attributed to increased sales of vehicles and advanced
The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight
TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles
“While the Wright Brothers flew overhead and Model T’s rolled off Henry Ford’s assembly line, the new sport of motorcycle racing began drawing large crowds bent on celebrating a piston-powered future.” (Britannica). From 1901 to around 1903, the first racing motorcycle would be produced by the Hendee Manufacturing Company, being known as the “Indian”. Soon in 1903, Harley Davidson would produce their product of the Indian, being slightly different with a 1.75
The impact of technology affects the market because people are shifting towards the purchase of environmentally friendly cars. The business level strategy at Honda is in line with its enterprise and corporate strategy. In the motorcycle industry, the corporation is striving to build its products and services very close to its customers in a total of 21 plants that are spread across 21 countries (Hu, B.2013). The corporation also conducts Research and Development (R&D) in a total of six countries. The research and development system is tailored in its approach to producing products and services that are durable and reliable at the same time (Hu, B.2013). The focus of the Honda foundation is to have three main dimensions; social, economic and environmental issues. Environmental regulations Honda conducts its businesses in Japan and throughout the world (including North America, Europe, and Asia). A continued economic slowdown, recession and the sustained loss of consumer confidence in these markets, which may be caused by rising fuel prices or other factors, could trigger a decline in demand for automobiles, motorcycles and power products that may adversely affect Honda ‘s results of operations (Hu, B.2013). Regulations regarding vehicle emission levels, fuel economy, noise, safety and noxious substances, as well as levels of pollutants from production plants, are extensive
In the 1900’s auto parts were rapidly being made, in 1908 Henry Ford made a big step by making the model T in 10,660 cars in the first year it was out. Then in 1940 Karl Pabst designed the jeep from
With the current trend of climate changes and rising oil prices it is believed that by 2020 five in every ten cars will be electric driven. The expansion of electric or hybrid vehicles could possible goes way beyond the expected just like the unexpected market rise for the Chinese bicycles. The market size for Chinese bicycles grew over 200 times the expected within a span of 10 years. The growth was something unexpected and greatly negated the earlier forecast that predicted a slow market growth. The same growth is likely expected for the new energy automobiles. For example, currently china records huge sales of new energy automobiles simply because the manufacturer sells the products at consumer friendly prices. Majority of its ultra-low priced electric vehicles trade at roughly $4000,
Volkswagen as well. Audi and Volkswagen were launched in India in 2004 and 2007, respectively. In 2010, a
As of year 2000, global motorcycle market is dominated by a handful of players. Japanese manufacturers such as Honda, Yamaha, and Kawasaki are low cost players while Harley and Ducati are in the high end of the spectrum and have been able to successfully establish themselves as a premium brand. Harley dominates the cruiser
Future of two wheelers seems quite promising, as long as middle class group is growing. But the industry should be careful of strict environmental policies adopted by the government. India has taken the lead in enforcing strict emission norms for two wheelers by the year 2000. Not
Tata Motors is launched in 1945 as Tata Engineering and Locomotive Company Limited, for producing locomotives and other engineering products. Its first commercial vehicle was manufactured in 1954 with Daimler-Benz AG, ended in 1969. In 1991 with launch of the Tata Sierra it entered in the passenger vehicle market. Its first passenger car Tata Indica was launched in 1998 and it also launched the world’s cheapest car Tata Nano in 2008. Now it is involved in design, development, manufacturing and sales of vehicles and its parts. This is a second largest bus manufacturing company and fourth largest truck manufacturing company in the world
They were the producer of largest selling motor cycle of the world that is HEROSplendor it has its own importance still in the market. But from the past two or three years HEROsuffered a slight loss in its market share and Bajaj became a big competitor to Hero. The introduction of Bajaj Pulsar is one of the biggest threat to Hero.HEROis one of the leading two wheeler producer in the globe. It holds an important place in the minds of consumer by providing efficient service and better products. Product efficiency and innovations are the method they live up today. Their engineering is
Bajaj Auto entered into Austrian market by joint venture with KTM with stake of 48%.
Focus on Core competencies: Bajaj’s core competency was to produce stylist, high powered, faster and high on price bikes such as Pulsar. Soon after the economic downturn Bajaj decided to lay off some of its non-profitable brands. Not only it cut down on losses but also developed the lean infrastructure which helped it capitalised on more profitable
According to PRWeb (2013), the Motorcycle, Bikes and Parts industry has entered the maturity stage and it is shifting its focus on the international trade. There is an increasing demand for low-cost and fuel-efficient motorcycles by the customers as they have less disposable income. In 2009, the industry revenue declined by 37.3% (Molavi, 2010) and it is forecasted that the trend will continue in the next five years to 2012 with declining percentage of 6.7% every year (“PRWeb”, 2013).
Tata Motors is India 's largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world 's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Cordoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors’ international footprint includes Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based