Our Target Audience Is The Business Men And Women Of Charleston

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Our target audience is the business men and women of Charleston, WV. They consist of doctors, lawyers, bankers, and salespeople. We will also be focusing on the customers of all of the businesses in the area as well. Young people are drinking more coffee than in recent years, according to the data compiled by the National Coffee Association: 54 percent of people over the age of 18 are drinking coffee each day. This be our target age group in the Charleston area. Men and women alike will be in our target audience. Most in this age range enjoy coffee, tea, or pastries at some point in their day.
Our audience lives Charleston and the surrounding areas. Mainly our customers will be people that work in the area and surrounding areas. The Charleston Civic Center and Clay center is host to multiple conference meets, shows, and game. These will be major venues that will be present for and will host a major majority of our target audience. There are multiple festivals and events in downtown Charleston that we can work and gain a huge customer base from that.
Currently customers get their coffee from a couple local coffee shops, and a Starbucks in the Charleston Town Center Mall. There is a place in the market for a business in the area. We believe that this is the perfect time to enter into the market. It is not over saturated at the moment, and there is a lot of room for growth.
Food Trucks are very trendy and that also falls into are age range of the customers that we are

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