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Packaging And Labelling : Labeling And Labeling

Satisfactory Essays

ESSAY PACKAGING AND LABELLING

INTRODUCTION
Packaging and Labelling are crucial elements in the selling of the products, as it is essentially the casing that the product comes in. Most of physical products must be packaged and labelled. Many marketers have called packaging as a fifth P, along with price, product, place, and promotion. So after all the advertisement and promotion, when consumers go to the store and pick up the product, it is only the packaging that they see, smell, and touch. It is thus extremely important for the marketer to ensure that what they see. The packaging should be appropriate to the product, and induce customers to buy it. The packaging and label can be used by manufacture to encourage consumer to purchase the product.
Labelling:
Label is defined as a display of information about product. It is any written, electronic, or graphic communication on the packaging or on a separate but associated label. Label is useful component of packaging. Labels serve with capture the consideration for customers and also provide useful information in regards to the product. It is attached on the packaging product to providing information such as date of manufacture, manufacture of the product, date of expiry, how to use and handle the product, caution, and its ingredients. Symbol is used in package labelling for product certification, their trademark, and proof of purchase. Furthermore, in many products, including medicine and food, are required by

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