Papa Johns Marketing Strategy

1. Papa Johns wasn't a pizza joint when it started out. In fact, in 1972, John Schnatter, "Papa John" worked in a failing bar owned by his father. Pizzas were made in a converted closet with the hopes of making enough extra money to pay the rent. Soon, the pizzas were making more than the bar and the Papa John's legacy was born.

As CEO of Papa John’s pizza, John Schnatter has come from a meager beginning as a hard working pizza connoisseur encouraged by his organizations ability to maximize its profitability with the likes of Pizza Hut and Dominoes. Papa John’s continues to receive high praise for its ability to compete in such an historic market. Prior to 2013, Papa John’s was a company with high praise not only for its third largest ownership in its industry, but in 2013 some comments related to the increase of cost due to Obamacare, and the acknowledgement by then Presidential candidate, Mitt Romney that Schnatter’s home was much more lavish than many people in America, the average Joe view of Schnatter and Papa John’s took a major hit (Bandler & Burke, 2013).

DACA was created by the Obama administration in June of 2012 with the vision to relief deportation and giving protection to foreign minors who entered the country illegally so that they could stay, work and get education without being deported to their country of origin. DACA has been entitling to controversy and uncertainty since the Trump administration because this action provides the recipients the opportunity to receive a two year renewable deferral of deportation, a work permit and benefits provided by the government. This action has been rescind by the President Donald Trump on September of 2017; more than 800,000 recipients (known as DREAMers) are left with concerns, worriers and fears of being deported to their country of birth because their families, education, friends and life is here in The United States.

1. Williams-Sonoma has experienced strong growth in the past year, but this is on the back of a strong economy and in particular a strong new home market. The furniture business is strongly correlated with the strength of the real estate market. In this respect, the company's strategy is largely irrelevant, because within the next five years the real estate bubble will burst and Williams-Sonoma will suffer a major downturn in its own results as a consequence. However, this reality shows that the company perhaps lacks sufficient differentiation, and can only be expected to perform roughly in line with the housing market. It is neither outperforming competitors nor is it underperforming. W-S has sufficient differentiation within the furnishings and home products segment, and has a fairly strong brand name in the segment. The company's status as a mass-market premium company allows it to grow strongly in strong economic times, but also makes it particularly vulnerable to economic downturn, because not only do consumers redecorate at greater intervals, but they will trade down to more affordable stores when they do.

A distinction like restaurant seating is one area which makes them different than many of their competitors. Most Papa John’s are small facilities with minimal seating designed to keep overhead low, but

When Papa John's started it was just a dream of a college student, who had a

Papa Johns is one of the top pizza franchises in the country. Over the years, they have utilized their strategic planning to ensure customer satisfaction and to offer the nation excellent tasting pizza. Naturally, Papa John’s mission statement explains a family-oriented company that provides high-quality pizza with better ingredients than their competition. A company’s mission statement displays the direction of the company and what the company has to offer to its customers (Parnell, 2014). Papa Johns has successfully gained a substantial competitive advantage over their competitors through their strategic business decisions. Throughout the recent years, Papa Johns has experienced various environmental factors that have altered their strategic operation. Strategic factors that have affected Papa Johns is changes to their external elements within the industry they operate successfully. Apparently, one significant difference within the environment that Papa John’s operates in is the technological advancements offered to enhance marketing strategies. Recently, Papa Johns experienced an increase in sales because of their mobile device app that

One of the main reason’s Papa John’s has had so much success since the time of their inception is the limited menu and freshness of their product. A limited menu could be considered as a disadvantage, but for Papa John’s the limited menu is an advantage as the main focus is their fresh pizza (Parnell, 2014). They have received numerous awards for customer satisfaction, as they only use fresh ingredients and vegetables on their pizza (Parnell, 2014). They also require all of their franchise locations to purchase their ingredients from a list of approved suppliers. More recently, the pizza industry has changed by offering more low cost pizza options from companies like Little Caesar’s and Cici’s (Parnell, 2014). The pizza from these locations

The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

One of Papa John’s major internal strengths is that they solely use fresh ingredients and is consistent in the delivery of it therefore they sell outmost for their quality (Strand, 2016). Papa John’s also carry out employee training programs in order for their employees to be always updated with new trends and become more knowledgeable in this fast-paced industry. According to the study of Gerald Secody, Papa John’s has built a foundation of trust and loyalty amongst their customers and suppliers leading to what is a competitive advantage (Secody, 2014).

Frito-Lay uses Product focused process strategy for its food manufacturing operations in terms of process.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.