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• Established philanthropic are willing to donate money to cover start-up costs such as equipment or to support a capital improvement fund-raising campaign. They

Our company is an outstanding corporate that is highly respected among our peers in the outside world. The time and research we put into every new and old project in which we financially support, tends to lead us to greatness, as those products usually create a sustainable amount of wealth and growth. We have a huge reputation in regards to investing in local businesses in order to help them not only gain immediate attention by tagging our name to them but also assist them in making there visions come to life in which our company’s capital resources have given them a huge

Social lending also known as crowdfunding is a widely popular form of sourcing were investor give money to social lenders who in turn lend it to the borrower. They are usually internet based, giving the borrowers more flexible market and availability (Kuratko 234). Since crowdfunding lacks physical structures it can be difficult to confirm

The current business model went quite well for Kickstarter and it has already become a success public beneficial corporation. However, there will be some problems or challenges that Kickstarter might face in the future. Those problem will be write below:

Loten and Neddleman (2011) researched Cupcake Suite Cupcakery, an example of an existing business that used crowdfunding. The bakery influenced people to donate money by rewarding them with sweet treats. “Cupcake Suite Cupcakery, a New York start-up wholesale bakery founded by three cookbook authors, last fall raised almost $9,000 in part through a crowd-funding platform to help offset the cost for a planned new location. Any contributor who provided at least $25 got a half-dozen whoopie pies” (para 5). This bakery experienced a successful crowdfunding campaign to fund their expansion. The bakery influenced contributors by offering whoopie pies as a gift for donating money.

“Kickstarter is changing how millions of people around the world connect with dance, design, fashion, film, video, food, games, journalism, music, photography, publishing, technology, theatre, art, comics, and crafts.” Kickstarter, is unlike any other breeding ground for funding and showing the world the many projects that can be born through unique minds. Launching in 2009, they have nearly help fully fund over 77,000 projects, projects that wouldn’t have happened without support loving support from over 7.7 million backers. Unfortunately, there are some downfalls. Nearly 200,727 have been created on this website and less than half have been made from a dream, into a reality. There is no universal way of getting everyone to like your

Provided that you find the Angel investment to hold you over until your startup begins to attract interest, the next step in the traditional funding chain is venture capital. This usually takes the form of a fund containing the joint funds of multiple investors, under the professional management of a venture capitalist. By this time, the dollar signs are much bigger, with a floor of somewhere in the neighborhood of a million or two dollars, US, as smaller investments are difficult or impossible for venture capitalists to make at this level.

For the nascent industry to grow, much needs to be done to make crowdfunding known to the public, and to improve crowdfunding’s attractive for both companies and investors.

Methods for sourcing donations have evolved dramatically in recent years through the use of online crowdfunding platforms and social media. Crowdfunding is defined by Oxford dictionary as the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Examples of popular crowdfunding methods are Facebook’s “Donate Now” button along with standalone donation platforms such as Gofundme, Kickstarter, Crowdrise, Spot.us, Gojournalim.ca, Kiva.org, and Indiegogo.

Development of digital technology and online spaces has opened up new possibilities for people who want to reach wider audiences. Nowadays, we are able to raise money through online platforms for creative projects. Online space made it possible to be heard on a large scale; therefore it is now common to raise money from donors and investors all over the world. This activity, that is based on funding creative projects by crowds is named crowdfunding and it first practices could be observed in 1997. This essay is going to indicate a relationship between crowdfunding and PR practice. It will present the types of crowdfunding. It is going to discuss what role PR has in crowdfunding and its importance and explain similarities in tactics that are involved in processes of PR and crowdfunding campaigns and touch topics such us storytelling, online communities, gift economy, digital influencers and so on. This study aims to research crowdfunding and PR similarities through literature research.

CROWDFUNDING: TAPPING THE CROWD FOR MONEY In this section, we provide a theoretical discussion of the concept of crowdfunding. First, we present a definition of crowdfunding. We then describe the market. Existing literature on the topic is described in the last part of this section, and enables to present motivations of entrepreneurs to use 3

The crowdfunding industry has emerged as an attractive option for investors and entrepreneurs. Group Capital, a Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) registered broker-dealer, recognized the growth opportunity and planned to leverage the equity crowdfunding phenomenon. As an illustration, the 2009 revenue was $530 million and over the past six years emerged as a $34 billion industry (2015 CF-The Crowdfunding Industry Report, n.d.). The emergent equity-based crowdfunding industry as a result of regulatory changes stemming from the utilizing the Jumpstart Our Business Startups (JOBS) Act of 2012 can address these needs. Group Capital will assist entrepreneurs and investors to raise capital or augment their investment portfolio. Group Capital’s strategy can be better understood by comprehending their production plan, consumption of labor hours, and estimating the workers required.

* Organizational form: The form of the organization is an important factor influencing crowdfunding. For instance, non-profit organizations are found to be achieving their targets more successfully when compared to for-profit organizations as they focus more on quality rather than profit-making.

There are many crowdfunding sites available in the market today. depending on the need and the industry, there is a crowdfunding site that would fit for you.

In addition to fundraising events, there are also several grants that are available. However, grants do not provide a guaranteed source of income. Applying for grants is an arduous task, which would fall under the responsibilities of the project employee, and the start of the project would be dependent on the employee’s ability to secure the finances.