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Participatory Fandoms

Decent Essays

Many American markets today are filled with apathetic consumers who demonstrate a lack of concern for authenticity and originality. “ Consumerism is built on building blocks laid down in industrial modernity: progress, designed obsolescence, dismissal of the past unless rendered as nostalgia, a utopian sheen projected onto technology, commodity and product.” (Neimeyer, 212) Nostalgia is this utopian sheen, which almost all consumers seem to prefer above overt realism.The environment for resale value has never been better. Speculative merchandising, including DLC sales and crowdfunding campaigns, is a product of this constant demand for intellectual material. Originally, a product was only sold once it had reached completion, but not even that is required any more. Especially in the gaming industry, things are sold before they are completed and consumers often pay full price for products that may be incomplete or dysfunctional. It is not recommended for companies to release …show more content…

The willingness for rapid reproduction comes from the culture of participatory fandoms. People become enthralled with specific franchises and cinematic universes, and wait hungrily for any form of iteration of their favorite one. There are many different ways in which people participate and cooperate with each other through fandoms. Some people may join facebook groups or online message boards and threads that relate to their favorite media. Some people may even go as far as reaching out to the people who develope their favorite franchises and ask for more if they feel they are being neglected. There is high demand for repetitive releases that cater specifically to nostalgic advertising. A shorter release gap and high demand on means one thing, the potential for monetary success in a market with this many dedicated consumers is

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