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Paul Mitchell School Case Study

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Many people around the United States are familiar with the company Paul Mitchell, which targets most cosmetologists (like myself), people who fancy their products, people that are interested in the hair business, and people that are also interested in cosmetology schooling and hair events. They are one of the most successful companies in the cosmetology business because they do not discriminate between gender and age. They give everyone and equal opportunity to be a part of the company and they have products for males and females. Due to their successful advertisements, popular events, and their long lasting products they have become the best source for most cosmetologists. Paul Mitchell created a creative website, www.PaulMitchell.com, which …show more content…

Each topic header is either black and white in bold 22 font words that contrasts from the background. Under each header there is a description of what could be found within that tab. In the Paul Mitchell Schools tab, they give you a brief paragraph about their schools around the nation. They also give you the choice of learning more about the school or to request more information. Towards the middle of the page, there are three topics which are: Learn From the pros, Join the Family, and Find the Passion. Each of these topics tells what any Paul Mitchell school can do for you and the advantages a person would receive if they were to join the program. At the bottom they have a row of pictures of hairstyles done by Paul Mitchell students around the nation. This strategy gives the viewer the opportunity to see what the students learn instead of reading about it, and it makes the viewer more interested in the company and the schools. There are multiple links at the bottom of the page that gives them a direct path to their Facebook, Twitter, Google Plus, Pinterest, Instagram, and Youtube page at the bottom of the website. This is very convenient to the viewers because it gives them the opportunity to explore other social media pages to get information on the

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