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Paula Scher's College Career

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During her college career, she struggled in the beginning because the course work was very hands on. It was a different experience for her because she mainly focused on digital. Once she found her niche by combining both manual work and digital, it became easier for her. Straight at of college, she got offer a job at Apple. Even though she would have security financially, she felt that she wouldn’t be challenged enough. From an interview with observer, she said “But I also would’ve only been doing one thing: working on a specific section of their website or a specific area of branding. I wanted variety and challenge, not safety”. Instead she took a three-month internship at Pentagram working for Paula Scher. This connection helped her land

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