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Pavlov 's Stimulus Substitution Theory

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Pavlov 's Stimulus Substitution Theory focused on the nature of the conditioned response (CR), and proposed that conditioning enables the conditioned stimulus (CS) to elicit the same response as the unconditioned stimulus (US) therefore the CR and the unconditioned response (UR) were the same response (Chance, 2013). According to Chance (2013), Pavlov 's explained his theory in terms of physiology, proposing an innate neural connection allows the US to elicit the UR. However, during conditioning involving repeated pairing of the CS and US, new neurological connections between the CS neurons and US neurons are established which causes the US and CS to both activate the same neural centre of the brain that evokes the unconditioned response. Consequently, the CS becomes a substitute for the US and elicits the same response, hence the name Stimulus Substitution Theory (Chance, 2013). Pavlov 's empirical research generally supported his theory. For example, according to Chance (2013), Pavlov, in one experiment paired turning on a light bulb (CS) with providing food to a dog (US) to elicit the unconditioned response of salivating. Although the light bulb became the CS for salivating which was the expected result, when the dog was freed from his restraint, the dog licked the light bulb suggesting the light bulb (CS) had become a substitute for food (US). Supporting Pavlov 's Stimulus Stimulation Theory is the experiment by Jenkins and Moore (1973) where pigeons were exposed to

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