People For The Ethical Treatment Of Animals ( Peta ) Is A Non Profit Animal Activist Group

The Animal Protection Movement also underwent the Bureaucratic stage, which is the third stage of development of social movements in sociology. The bureaucratization stage of social movements is the formalization stage that is characterized by high level of organization as swell as coalitions. As such, this makes the social movement a powerful political force. As explained in the book, Thinking Sociology, this is the stage that is symbolized by a myriad of social movements dedicated to animal rights show that this particular concern will not go away (Carl, et al., 2011). In this stage of the Animal Protection Movement, there was significant media visibility, especially in the 1980s. In addition to that vigorous competition among the organizations in this juncture symbolize high level of efficiency in the movement. Strategic thinking by animal advocates was also adopted as an approach to enable justice-based movements that influenced drastic victories for the movement in that decade. Nevertheless, this stage of the Animal Welfare Movements was marked by extensive changes in organizations and the growth of active supporter base for the movement.

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

As a college student, I have seen things over the years that has concerned me on the world's approach to animal rights. Animals are still not treated fairly as humans are. In Vicki Hearn’s article, “What’s Wrong with Animal Rights”, she did not provide the audience with strong examples of ethos and logos but provided her audience with a numerous amount of pathos. People who own, work or care about animals and their opportunity to live as equal as humans do.

Regan, T. (1985). The case for animal rights. In P. Singer (Ed.), In defense of animals (pp. 13-26). Retrieved from http://www.animal-rights-library.com/texts-m/regan03.htm

Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

Blum is able to provide the history of the Silver Spring monkeys, in which case Blum derives it from various sources and also interviews. Blum also states in this chapter the overall history of the animal rights movement, and this was discussed in the Newsweek on December 1988 titled, “Of Pain and Progress”. Blum also introduces Alex Pacheco

A mix of legal questioning, high emotional ties, and extremely poor taste make this an ethical case of high stakes and varied opinions, but one thing is clear: PETA’s “Holocaust on a Plate” is ethically wrong. The mass-murder of millions in a catastrophic historical event should not be appropriated as a tool to gain support for an organization’s agenda. The comparison is disgustingly insensitive and takes advantage of others suffering to make a statement. PETA should utilize a different strategy to convey their message. The CEO of PETA will receive better press, and the overall reputation of the already controversial organization will improve. The backlash did nothing but harm everyone involved: Holocaust victims and those offended, the reputation of PETA and the CEO. All were jeopardized while driving away any potential support for their

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

Because of the active participation of the animal rights organizations, many groups brought cases and events into attention, causing a wave of responses from both sides of the debate. The “Silver Spring monkeys” case is perhaps the most famous case in the animal rights movement. Occurring in Silver Spring, Maryland in 1981, the case resulted in many court cases that were heavily publicized by the media. Alex Pacheco, the cofounder of PETA, pretended as if he was an ordinary student that wanted to work with Dr. Edward Taub. Taub was conducting an experiment on seventeen monkeys to study the rehabilitation of disabled limbs by purposely deforming, tearing, and amputating the limbs of the monkeys. Pacheco was sent undercover to expose the experiment,

For many years now the world has seen controversy over the rights of animals and if they think and feel like humans do. Many people see animals as mindless creatures or as food, while others think they have emotions and can feel pain. In other countries animal protection laws are in place that are strictly enforced and seem to work well with the system. In the United States however; some of the animal rights laws are considered to be useless and under-enforced (Animal Legal & Historical Center). More people today are beginning to see that animals should have rights and should be protected by laws and regulations (Animal Legal & Historical Center). Sadly there are many people residing in the United States who don’t take animal rights or protection laws seriously. These people abuse animals in many ways, including food industries that disobey the regulations set in place for the slaughter of animals used for consumption. Luckily for the animals there are people who fight for their rights and the enforcement of laws called animal rights activists.