My goal of becoming one of the nation’s top club managers has evolved from my first job when I was 11 years old, picking up golf balls and cleaning golf cars at my local golf course to currently holding the position of PGA Golf Professional at Congressional Country Club in Bethesda, Maryland. The golf professionals who I have worked for have been influential in many of my large life decisions. When it came to choosing a university and major my golf professional recommended I investigate at a major in Professional Golf Management. With my passion for golf and my six years of experience working at golf courses the PGA Golf Management major at Florida State University (FSU) was a great fit for me.
*Ring, ring, ring.* I was nervously sweating and pacing around the room. It seemed like it took forever for him to pick up. Then all of a sudden a clear, short, deep, authoritative voice said, “Hello.” It startled me a bit, then I replied, “Hey Jim this is Andria. I was calling you because you told me to call you in March and I was wondering if I could work at Lincoln Greens Golf Course this year?” Jim replied, “Sure.” Unanticipatedly I heard, “Click.” Just like that I got my first job and from that moment on my life had changed for the better.
It just always seemed like something that I had to do. Ever since I was ten years old I’ve been playing, practicing, and talking about golf. I always have had a love for the game, but I never really thought about how stressful and painful it made my life. Even at ten I thought my future had already been planned for me. I was already thinking of life as a professional golfer. I was certain that I would go play golf for a big college, and instant fame would soon follow. It wasn’t until the last couple of years that life has changed for me.
From a young age, I have always been involved with golf. My father is an avid golf player and would always take me out to the course with him. My seventh grade year was when I took golf more seriously and competed with the high school golf team. Competing with people who had more experience than I did gave me a motive to start practicing more and striving for better. During my eighth grade year, I had been able to place first in a few matches, beating players I had competed against the year before. As I entered high school, I realized that I could now qualify to go to European championships and compete with other golfers from around Europe. The championship lasted two days and the weather was always cold and raining. Golfers traveled from
Arnold Palmer, who was an American professional golfer that is considered as one of the greatest players in the sport's history, once said “Success in golf depends less on strength of body more strength of mind and character”. Golf is an awesome discipline that challenges the mind and body, making people think of all the moves. Then I will tell you why golf is a patient and a mental game. It is a clean game where honesty and responsibility plays an important role in this game. Too many people play this game because it is a very popular sport and all over the world.
“I wonder what will happen today.” I honestly say that at least once a week preparing myself for an eventful day. Growing up in San Francisco, I learn to be prepared. There are so many possibilities and activities I can experience each day. A few memorable experiences are finding my passion for golf, my craving for knowledge, and my participation in various activities.
So, you want to be better at golf you say? Well these are my most helpful steps in the process of learning this technique. Maybe you want to take a few strokes off your game or maybe you just want to be the next Tiger Woods. One of the most known golfers of all time was Arnold Palmer who changed the game with his techniques. He has a long standing position in the golf community with a count of sixty- two PGA Tour wins. He accounted all his success to the grip he possessed that his father had taught him as child. It was not just the grip though, Arnold figured out the mechanics of the game as well as the motions which gave him the power to succeed. These procedures will help any person no matter what their skill level is to become the next big thing. This knowledge I am about to pass down has been a process of mastering golf in a fifteen year span with help and information from other golfers I personally know. There are three main points that make mastering a perfect swing which are grip, club face, and the swing which will be told in a step by step process.
This being my senior year and my last golf season I’ve had my goals set on winning a state championship. The past two years I have made it to state and my first year I wanted to win but it was more of a learning experience. Last year I was definitely attempting to win and I put way too much pressure on myself and I played absolutely terrible. After the major letdown of last year I wanted to work harder than I’ve ever worked to get back to state and win it. With that mindset I went into the summer knowing the work I had to put in to get where I wanted to be. I didn’t have the summer success I was hoping for and I actually became so frustrated that I thought about quitting because I was tired of putting so much work into something and not seeing any
There has been quite a lot of significant advancement in golfing history (golf ball, golf clubs) but the biggest and most significant advancement is the rules. The rules of golf has always been the same over the years with the rules being based around regulation, procedures and penalties. Before the rules of golf were made into a book for everyone that plays, golf clubs commonly had their own set of rules. Most of the rules made by other clubs were mostly the same but had some differences by removal of loose impediments (leaves and small stones).
Higher groups of class are able to do more activities than a lower group of class based on their castes. More specifically, the rich are capable of doing more activities than others, who are of a lower class. As Huxley mentions, “...Golf Club- the huge Lower Caste barracks and, on the other side of a dividing wall, the smaller houses reserved for Alpha and Beta members”(Huxley 73). Huxley is stating that all castes are allowed to play golf. Although the Alphas and Betas get their space reserved when golfing. Meaning that Alphas and Betas have more advantages than the other caste members. As Marxist would say, “...aristocracy in the past and the bourgeoisie today can afford so many luxuries because the proletariat is kept in poverty and that
My overall target market for Golfer’s Paradise is any and all golfers and their families. As I will have a variety of different options available at my business I am limiting certain golfers from coming. Since I am in the North Eastern United States that will be my immediate circle I will target. This circle will grow over time as brand loyalty and recognition becomes available. With my type business I have flexibility in targeting more than just pro or skilled golfers. Golfer’s Paradise offers items for beginners, amateurs, and professionals. However, there are still specific group that I will focus my marketing segmentation on.
Technology in the field of golf club design has made huge advances over the last decade. Drivers are a focus of many major manufacturers due to the club's "wow" factor and a constant desire by golfers to add distance and accuracy to their game. Finding the best driver for your golf game is important to saving strokes off tithe tee and gaining an advantage over and opponent or course. There are several things to consider when searching for a driver suited to any swing or body-type. Don't be fooled by the flair. Lots of clubs have added details that offer cosmetic appeal but don't necessarily cater to any swing.
Demographic factors have given us numerous opportunities. Golf is a versatile sport, any skill level, and any age can play. In the United States 29 million people played at least one round of golf in 2014. (Pringle, 2014) At the beginning of 2015 the U.S. population was at over 320 million citizens, golfers account for 11% of the total population. (U.S. Census) Age plays a significant role when targeting to sell. The average age of a golfer in 2014 was 54 years of age which is dramatically higher than other sports. When selling golf products you have to appeal to the younger aged groups as well as the older ages (Pringle, 2014). Golf is a segment of the sports market, so when you go into selling specialized golf balls you enter a niche market.